Tuesday, July 24, 2007

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Earlier a site is presented in the search results, or the higher it ‘ranks’ the more browsers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing the site’s relevance, SEO considers how search algorithms work and what people search for.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

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