Wednesday, October 31, 2007

Building A Clientele Via SMM:

Social Media Marketing or SMM refers to e-marketing via a social network site such as Facebook, MySpace, Twitter, YouTube, VideoJug, Yahoo! 360 or FriendFinder. With the plethora of options available to a business with the advent of Web 2.0’s interaction mantra, SMM offers a very lucrative way of garnering brand awareness. Videos, interactive presentations, blogs, podcasts and RSS feeds are just a fraction of the options at the disposal of the e-marketer.

The most basic step in building a clientele online via social networking is by establishing a profile. It is your medium to market your services to your target audience. The more interesting and succinct you are in showcasing your goods and services, the easier it is for your market to approach you. The benefit of
social media marketing is such that it provides a business the chance to be more informal in its approach. The market not only widens, but also remains loyal.

Once your social profile is created, you can utilize the service for building a friend and potential client list. The members of this list can then tag, describe, vote, comment, bookmark, link, or promote you on other profiles, communities, news, blogs, online publications or even their own websites. Continuous client interaction, offering them easy access to your updates and original content is a must to ensure
SMM’s consistent efficacy.

Social networking while soft-selling your goods and services to a wider and more diverse clientele, also links you to associate sites and similar businesses. This provides you with the opportunity to learn more about your own services while accessing newer types of
e-marketing strategies which these other businesses are sure to apply.

At
Cosmos Creatives, our SEOs utilize these ‘relationship’ marketing tactics in order to strengthen your existing clientele while searching for newer clients. Visit us here to learn more about our innovative strategies.

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