Wednesday, October 31, 2007

Here A Tag, There A Tag, Everywhere A Tag Tag:

It’s pretty easy to tag/label an object or person. We’ve been learning to do it from kindergarten. Pigeon- holing anything and everything there is at your disposal sounds fun. And to an extent it is, though in a positive way. The 1990’s introduced the meta element in the world of web development and search engine optimization. These tags proved handy for SEOs, who used them in order to garner higher search engine rankings for their clients, which ultimately resulted in better visibility for their respective websites.

When creating meta tags it is important to avoid creating the same meta tags for every page of your website. Meta tags include title meta tags, description meta tags, and keyword meta tags. Of these, the title meta tag is the most important, as it is what visitors to your website will see featured on their browser when on your page. It is also what the search engine picks up when considering the ranking a particular page has to receive.

The description meta tags are not that important, but doesn’t hurt to have one; as in a way, it gives a peek to what is on your page.
Copy writing it in a dynamic style compels a searcher to accept your website as a search result by clicking on it. The keyword meta tags are the more trickier to create than the other two meta tags. Wrong keywords will tag YOU as a spammer and could lead to penalization. The most used keywords in your page should be the ones that are included in the keyword meta tags for your website.

Each type of meta tags are important in their own way where
high search engine rankings are concerned. The right combination of these three meta elements can boost your site to higher rankings and attract more traffic to your website.

Cosmos Creatives, we understand concepts like these. Our accomplished team of SEO experts apply strategies like these to elevate your website’s search engine rankings.


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