Statistics as these only go on to emphasize the efficacy of the humble e-mail which has transitioned from a personal correspondence medium to one that allows your business to add a personal touch its service. E-mail marketing thus not only reduces the advertising cost for the producer while bringing the consumer closer to the product but also serves as a branding tool for the former. 35% of e-mail users open their messages just for the subject line’s appeal. Inserting the company name in the subject line itself can increase this rate to 60%.
With an increasing number of businesses plying their wares on the information highway through e-mails, consumers are definitely not complaining. 81% of US executives are reported to subscribe to industry e-mail newsletters for product information and business intelligence according to the Wall Street Journal. Businessmen further attest to the efficacy of e-mail marketing by acknowledging that the Internet and e-mail are the best ways for advertisers to reach them.
At Cosmos Creatives, we understand these statistics the best. When we send a consumer an e-mail, we ensure that your business grows significantly. Market analysis, database increase, consumer behavior, etc. are all observed carefully, and appropriate e-marketing strategies are employed.