When e-marketing professionals use viral marketing methods, they usually remember two main concepts- ‘free’ and ‘easy access’. If blog publishers, site owners and search engines are going to market a particular product or service, they would rather be paid for their efforts than not be paid at all. It is the responsibility of the retailer to make the process easier for them. Who else would know a service better than a retailer himself?
Any article written by a retailer or e-marketer that features on a website, blogsite, or manual has to have its source cited. This way not only does the retailer get visibility but also gains credibility.
Freebies, Internet gadgets and softwares are the best objects to give away online. Everybody loves a free deal. When users are allowed to use these freebies flexibly, it helps a retailer to further establish his product’s reliability. Retailers should take care to attach one stipulation though, that their brand be displayed wherever the product is used.
They should also allow people to link back to their main website, thus advertising your free website directory. Users should be allowed to add their links to the retailer’s directory as well.
Using such intelligent viral marketing concepts e-marketers formulate winning strategies for online retailers. Visit Cosmos Creatives to know more about how effective such services have proved for our clients.