Friday, November 2, 2007

Socially Forward:

Social networking, a by-product of the Web 2.0 era, allowed users to voice their thoughts over the internet and interact with each other better, socially as well as professionally. Most networking sites like BlogMemes, Reddit and Badoo feature handy tools like discussion boards, communities or groups on particular interests, access to a member’s blog page, and review boards.

Social book marking, which is actually part of social media marketing strategies, is one of the techniques utilized by SEOs. This strategy allows businesses and marketers to promote their brands by displaying them on different social media networks like StumbleUpon, Reddit, Digg, etc.

The tag and ranking options provided on such sites allow the content of a website to be displayed in search engine result pages. The crawlers pick out the targeted keywords and business names which occur in the discussions that are threaded or linked to as well. The more often a page is linked or ranked, the better its chances of being featured in search engine result pages.

There are a lot of forums, blogs and even websites that feature icons below articles or photos or random content. These icons allow a user to tag or bookmark the part of a page the user finds interesting. It is then featured on his profile in the social networking or bookmarking site which he belongs to. Users visiting his site can also view the bookmarked pages and do the same, thus widening the audience.

Such options are more relevant as they do away with classifications worked out by mechanical web crawlers that are on no account as appropriate as human classification.

At Cosmos Creatives, professional search engine optimizers make use of social bookmarking techniques to boost your website’s visibility. Know more: http://www.cosmoscreatives.com/

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