When a surfer types in his query in a search engine, he is presented with a list of results, any of which he can select. The web site that has come up first in the list of results that the search has generated has been able to do so because it is more popular than the other sites. This is where SEO comes into play. SEO or Search Engine Optimization refers to the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. It is a very effective marketing tool employed by site owners and e-marketing wizards to increase a site’s relevancy.
HTML and SEO, when combined form a powerful force. The simple interface HTML applies in generating a website enables the basic information featured on a website to be made available to a search engine, which skips past the flash of the site. Originality of the content plays a major role here as it has a lot of bearing in how soon the site is picked up b the search engine and made available to the surfer.
Log on to Cosmos Creatives, to see for yourself how effective we are in SEO.