White hat crackers on the other hand, attepmt to use their knowledge for improving the security or repairing any flaws. Because of the nature of their work, both these groups are generally referred to as hackers.
In e-marketing circles, black hat and white hat are terms that are used to define the nature of the search engine optimization techniques that are used. Black hat SEO techniques usually involve methods that cause search engine algorithms into catapulting a page higher in the page rank listings.
Hidden text and links, text that is similar to the background, pages that are different from the ones submitted to the search engine, etc. are all techniques that come under black hat SEO. Site reviews and search engine algorithms sieve out such websites and either penalize them or push them lower in the page rank.
At Cosmos Creatives, the SEO techniques we make use of are completely ethical and confirm to the requirements of search engines. We maximize the security employed for each of our client sites and make sure that their websites rank high in search engine result pages via white SEO practices.
Visit us at Cosmos Creatives to know more about our content writing, online marketing and related services.