Monday, June 25, 2007

Graphics & Animations

Definition: Graphic Design has been around as long as man has been making marks; first on stone canyons or dry earth, now ephemerally and globally on the World Wide Web. Graphic Designers work designing print, environmental (signage systems) or electronic forms of visual information, as for an advertisement, publication, or website. All this is managed by a skillful use and understanding of type, color, and image and sound to create visual solutions to communications problems.

An extremely essential aspect of Graphic Designing is to provide effective graphics in a restricted time frame. Graphic Designers work in a variety of media, all to achieve the goal of successfully communicating ideas. At Cosmos Creatives we will primarily explore Web site production.

Flash animations graphically presented can be fun and inspiring. A single animation at times speaks more than a lot of text put together. Graphics can make a Website look extremely colorful and artistic. It’s almost like magic and can create an illusionary impact.

Animation is a Latin term which is derived from ‘animo’ which means breathing life into something static. Motion and movement added to a static graphic can turn it into an interesting animation. We at Cosmos Creatives design headlines and brainstorm for the smallest detail that goes on a Website. More heads coming together helps design a more universal Website. The approach changes when there are so many views which help eventually reach one single idea which is transformed graphically onto the Website.

Graphics and animations are both an integral part of Website design. All put together could change the look and feel of your organization ten folds.

Thursday, June 21, 2007

Subtle persuasion

To say something or to state something in a few words is what a press release is all about. It could be short but has to say everything that needs to be said. Today we have debates on whether our ‘blogs are the new press releases’. Press releases have their own identity and a blog cannot replace a press release. Press releases follow a certain pattern and a certain norm as compared to a blog, which big organizations find reliable.

Though ofcourse this issue is debatable and there are certain dubious aspects like RSS and blog feedback. An RSS feed which is an e-Marketing strategy is more in your face. It is one up because it can instantaneously reach everyone at the same time. A blog allows feedback and comments, which aids mutual consent and the different opinions can help form a universal opinion. A press release is a statement which isn’t debatable, and what is written is what is read and believed. A press release states facts to the point, whereas in a blog one can add his creativity and humor and make it more interesting.

At Cosmos Creatives we ensure you business with both these mediums coz eventually it’s all about the ‘content’. We write effective press releases as well as weblogs depending on your need and requirement. Blogs or press releases are eventually aiming at the same market. They are subtly persuading a reader to become our client. These are all different forms of e-Marketing or online marketing.

Friday, June 8, 2007

e-Marketing

E-marketing consists of SEO/SEM, Pay Per Click, RSS, e-Mail marketing, display marketing and affiliate marketing amongst others. Affiliate marketing is a very straight forward e-Marketing strategy. It is a great way to make money online. Affiliate marketing almost works on the lines of a barter system. A newbie to affiliate marketing must opt for the PPC marketing strategy coz it’s easy to use and almost inexpensive. But ofcourse like any form of marketing establishing a good marketing strategy which really works in your favor sometimes could take a good few years.

RSS form of e-Marketing is another effective way to get close to your customers. RSS without fail gets your content delivered to the client. Today we have more and more sites competing for business and online traffic. In these instances RSS plays a vital role and helps gain a bit of an upper edge. You can get your content read by a lot of sites through RSS. RSS in a way saves internet users time and brings new visitors to the site by increasing search engine positioning. It is very convenient to use and can be used as a very essential vehicle to create keyword rich, for establishing trust and enabling communication with present and future clients.

Our competitive market today does not give us an option of deciding which marketing strategy works best. Online marketing today definitely has the upper hand compared to the others just so because most of us are more online than offline. Today maybe the newspapers or magazines fail to attract their niche audience, but e-Marketing rarely fails to go wrong. It is therefore rightly called the ‘opportunistic’ medium; it definitely has the power to attract.

There are increased expectations today due to high end technologies. People expect frequent updates. Blogs or Weblogs also play a very vital role in updating. Setting up a blog for your web site can help you instantly keep in touch with potential clients and with an accompanied RSS feed they don’t need to keep visiting your web site for constant updates.

‘Whatever works’ is rightly said, as long as your getting business and making millions. We all have to keep pace and move in the direction technology moves. But our new and improved strategies definitely work mutually and benefit all.

At Cosmoscreatives we study your requirement; we tailor-make the strategy that would work best for you. We want your business to flourish, so ‘we do what it takes’. Whether its display marketing which would suit your product or a blog that could enhance your business, we work it all out. So I’d suggest don’t procrastinate or woolgather just ‘HURRY’. We are right here!