Monday, July 30, 2007

RSS

RSS or Real Simple Syndication can get all of your online content and marketing messages delivered to the recipients without any spam filters, no blacklists and no problems. With RSS you can win back your customers and prospects by getting your messages through to them. RSS also helps increase your natural search engine rankings and drives fresh traffic to your website. Through RSS you can get your content published on other sites, generating more visitors and more exposure for your business. RSS is very effective in increasing sales and developing profitable customer relationships. RSS is very simple and easy and free. It is extremely quick, you can start using today without any cost.

RSS is a simple tool used for publishing for marketers and publishers, which allow you to easily get your internet content delivered to your subscribers and to other web media.

Until recently internet marketing tools were used only for a specific internet marketing activities such as direct marketing, search engine marketing, business blogging, internet advertising, digital public relations and e-commerce.

Email messages from customers and their business inquiries are often lost due to spam filter, but with RSS no messages from your customers or prospects will ever get lost. RSS enables you to capture every business inquiry and respond accordingly, turning it in to a real sale.

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Friday, July 27, 2007

RSS

RSS or Real Simple Syndication can get all of your online content and marketing messages delivered to the recipients without any spam filters, no blacklists and no problems. With RSS you can win back your customers and prospects by getting your messages through to them. RSS also helps increase your natural search engine rankings and drives fresh traffic to your website. Through RSS you can get your content published on other sites, generating more visitors and more exposure for your business. RSS is very effective in increasing sales and developing profitable customer relationships. RSS is very simple and easy and free. It is extremely quick, you can start using today without any cost.

RSS is a simple tool used for publishing for marketers and publishers, which allow you to easily get your internet content delivered to your subscribers and to other web media.

Until recently internet marketing tools were used only for a specific internet marketing activities such as direct marketing, search engine marketing, business blogging, internet advertising, digital public relations and e-commerce.

Email messages from customers and their business inquiries are often lost due to spam filter, but with RSS no messages from your customers or prospects will ever get lost. RSS enables you to capture every business inquiry and respond accordingly, turning it in to a real sale.

Log on: www.cosmoscreatives.com

Thursday, July 26, 2007

Email Marketing

The first and foremost rule of email marketing is “please no spam”. Nobody likes spam mails in their inbox. Though whether an email is a spam or not, or what would be the consequence in sending it are all critical questions that have do not have simple answers. It is basically based on judgement, and to take that judgement call as objectively as possible, you need to analyze the information you want to send.

There are various definitions for a spam mail. Anyone who hasn’t asked for your advertisement or updates would call it spam, if you don’t know the sender it could be spam, probably the subject line has no relevance to the content contained in the mail and lastly when the sender does not have an option to stop the sender.

Businesses engage in email marketing because it works and works well. Here's the proof...

According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $57.25 for every dollar spent on it in 2005. As such, it outperformed all the other direct marketing channels examined, such as print catalogs. A report in mid-2005 from JupiterResearch was more conservative, stating that..."when done right, $1 spent on e-mail can generate a $9 return." 47% of marketers surveyed by MarketingSherpa in early 2006 said that their top performing online marketing tactic in 2005 was "email marketing to house lists." The tactic was second only to search marketing in performance. In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI. In a March 2007 column, usability guru Jakob Nielsen listed an email newsletter as "probably the single-highest ROI action you can take to improve your Internet presence."

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Tuesday, July 24, 2007

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Earlier a site is presented in the search results, or the higher it ‘ranks’ the more browsers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing the site’s relevance, SEO considers how search algorithms work and what people search for.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

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Monday, July 23, 2007

Email Marketing

Getting people to opt for your email marketing is always a better way than to send unsolicited mails. Today people just ‘go’ delete on these, they don’t even open them. If consumers have consented on receiving information on certain products or services and have opted for information, then they are the best database. However it is not right to thrust information on them, so a timely reminder as to whether they want to continue with receiving information is extremely crucial for effective email marketing.

Sending mails to consumers who have not opted for it, could get irritated on receiving forcible information. At the same time if someone is in a similar field of work just an informative mail would be of great help. This could be termed as right kind of advertising. Forcible email marketing can sometimes create a bad impression.

Using incentives could be an effective email strategy. The first few who subscribe to your email marketing would receive special discounts or some incentives.

It’s always good to build a good database and an email list. This will help send the email to the required individuals thus avoiding spam. Getting the reader’s interest is the most essential thing. You could combine your marketing messages and news about your business into a regular bulleting, an email newsletter. An email newsletter should have the vital information. It should be interesting and relevant, you can also send customized messages to get more attention and lastly there should be a field through which recipients can call you or reach you in some way.

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Friday, July 20, 2007

Website Development

We at Cosmos undertake web design projects – one of the top Web design companies catering to global clientele. Elegant & aesthetic, quick & user-friendly – Cosmos offers innovative and creative Website designing solutions that will for sure impact your audience with stunning effects and will address all your business needs. At Cosmos, we know that comprehending the rationale behind a company's Web presence is essential before the Website design can be conceptualized. Full knowledge of your business objectives helps us identify your requirements and find the right solutions. It also creates the perfect brand image – a website that will have all the functionalities and will meet all your expectations.

At Cosmos they aim to keep the user interface as simple and as attractive as possible. It forms the bridge between the user and the technological back-end which is the backbone of all business Websites today. Easy navigation, consistency in overall layout/look-and-feel, depth of content and quality of execution are just a few of the Website designing yardsticks that matter to Web designers.

Every client has its own unique corporate identity, which offers different services and products. Creating a strategically designed Website will emphasis the client’s uniqueness and make it stand out from the rest. They ensure a distinctive look which is totally different from the regular clich├ęd Web design. Your site must look contemporary and competitive.

Cosmos is a one-stop Website designing solutions, which will help you create that multi-faceted & multi-dimensional Web portal. And also their team of SEO consultants ensure that the Website gets top rankings on major search engines.

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Thursday, July 19, 2007

PPC & SEO

PPC is an e-marketing strategy, which enables you to get instant results. If you advertise your website on PPC search engines then you will get the desired traffic and the required results immediately. You will not have to wait long to see good results. The best part is you can stop PPC ads any time you want. You can test different keywords through this medium. This marketing strategy does not require well designed websites, just requires strong keywords. You can bid on large amount of keywords and can try out keyword variations.

Sometimes PPC strategy could get expensive if you bid on the wrong keywords or if you don’t calculate the maximum bid price correctly. The disadvantage is that all clickers are not potential customers. It is always better to advertise your website with PPC with ROI tracking tool to make sure you don’t lose your money.

Search engine optimization helps direct traffic from free websites. You just need to optimize your website and a large number of visitors will come searching for you. It delivers long term results that don’t require a regular financial input. SEO though is relatively time consuming and content on your website needs to be keyword friendly. Hence it would require a revamping of the content on the website.

Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.

E-market effectively: www.cosmoscreatives.com

Wednesday, July 18, 2007

Online marketing

Cosmos Creatives has an expertise over the various marketing tools and offers the following services to successfully launch and promote your business online. Search engine optimization, online advertising, email marketing, affiliate marketing, RSS feed, web business consultation and E-commerce solutions.

Cosmos Creatives is a proven veteran in the field of SEO. Working with clients who have a vision and know what they want, eye for detail are some of our enterprising clients. Our websites are like our business models, we handle it with a competitive strategy.

Web usability, accessibility and search engine specialist, Cosmos Creatives tailor-makes solutions which also include website evaluations, CSS web design and search engine services.

Cosmos will help you maximize your website effectiveness. You will have to prepare yourself for traffic overload, which will get you potential leads and sales. We will help you achieve a professionally tech-savvy look to your site and make your site ‘search engine ready’ with meta tag keywords, meta tag descriptions, title tags, and embedded keywords, etc.

We will help you achieve strategic values which will help you gain that competitive edge. Brand building, your presence has to be felt, quality traffic directed to your site, and competitive strategies which will keep you ahead of all competition. Brand building lets people identify with your company. It will help you make that mark. Site presence is extremely crucial which can be achieved with regular and quality e-Marketing.

RSS feeds are an extremely successful e-Marketing tool. They help you keep abreast with information relevant to your product or industry and it help you save a lot of time. Against popular belief RSS is not good just for blogs, though they are the reason for RSS to gain popularity. RSS helps break down your content and segregate it the way you want, your individual preferences can be delivered through RSS feed.

Make your presence felt: www.cosmoscreatives.com