Much of the talk concerning content writing and search engine optimization revolves around the importance of relevant keywords and the use of different meta elements. Regardless of anchor text optimization being as important a part of the optimization process, it is overlooked more often than not.
Anchor text refers to the text that is hyperlinked in a web page’s content. Its appearance is of a normally written word, but it has an URL embedded in it. The main idea is to provide a link to the reader without including long-drawn web addresses. Concise and precise, that’s what an anchor text is.
The purpose of a web developer and SEO is met when the web content writer includes anchor texts that are as relevant as the keywords that have to be implemented for SEO. On this blogsite, you will notice that each post is interspersed with anchor texts that also serve the purpose of relevant keywords.
Applying such an online marketing and search engine optimization technique can prove to be very useful. Google and other search engines consider the controlled inclusion of relevant anchor text as a point in favor of a website when awarding it with high page rank in SERP’s.
Get to know more about how Cosmos Creatives uses concepts like relevant keywords, informative website content and anchor text to create websites that have taken our client websites to achieve high search engine rankings by clicking on ‘anchor text’.