Thursday, February 21, 2008

Do Your Online Marketing Strategies Include Mobile Users?

The launch of the Apple iPhone added greatly to the aspect of versatility that appeals multitudes of cell phone users. Its easy-to-navigate UI teamed with a lot of handy applications that were built to add value to the phone made it a hit among users.

There are more players in the field as well who have made it into consumer shopping carts like the Nokia N-series and E-series models, HTC, etc. and the like. Carriers like AT&T and T-mobile have usage plans that barely hamper users from making the best use of their phones, whether it is to track the weather or to surf the web.

With an increasing number of people taking so well to mobile phones, Google’s latest findings are rather apt. According to statistics, there have been 50 times more Google search requests recorded recently from iPhone users.

Vic Gundotra, head of Google’s mobile operations, surmised that should more mobile companies include Internet access on their handsets, the future of web searches could very well diminish as compared to mobile search.

If Google lays claim to over 80 percent of web search traffic, you know where you have to put your online marketing and search engine optimization dollars. So far the major drawback faced by mobile browsing is the lack of support required to load dynamic websites which have been developed for Flash animations and the like.

Streamline your SEO and website design techniques to create websites that can be viewed on mobile phones as well. You can insert in some Flash elements as there is a small market of devices that take care of such websites, but make sure you supplement Flash with content as well so that the rest of the devices are not left out.

Remember, each visitor is a potential user. Visit Cosmos Creatives for professional website promotion solutions.


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