A buzz-word from 2005 is still pretty relevant two years down the line for online marketing professionals and the eMarketing community. Behavioral targeting refers to the phenomenon of increasing a marketing campaign’s potential to succeed using the data collated from an individual’s online search method and search engine browsing behavior.
Many online marketing professionals make use of such systems in order to understand the appropriate manner in which consumers can be handled. Website advertisers find behavioral targeting very convenient to influence a wider network of people.
Some examples of systems that make use of behavioral targeting are WunderLoop, DoubleClick and Boomerang. Anybody who is conscious about branding, website promotion and Internet advertising is an ideal proponent of this technique.
According to eMarketer, the behavioral targeting technique is liable to grow and pool in 3.8 billion worth of dollars by 2011 as compared to the $575 million it is currently raking in. Do your Internet marketing efforts realize the power of targeted marketing yet?