Tuesday, February 19, 2008

Marketing On Different Search Engines:

With Google’s 80 percent dominance of the total web searches constantly reiterated by web analysts and experts, it seems natural to assume that pleasing this particular search engine is the main aim of an SEO.

Needless to say, it is not so, at least partly.

Recent findings compiled by Compete attest to Google’s dominance (68.9 percent) in Internet search. The findings also point out the secondary position held by Yahoo (17.4 percent), with Microsoft following closely (9.2 percent) and Ask (3.9 percent) trailing at the rear. The remaining searches are managed by minor search engines.

These statistics are meticulous in highlighting the reason why most online marketing and search engine marketing professionals give these four search engines such a wide berth.

Search engine usage differs from region to region as can be observed in the case of China where Baidu is the search engine of choice. In countries like Australia, Canada and the UK Google enjoys tremendous monopoly, while Yahoo sees a strong following in Japan.

Other variants that affect search engine usage are industry-specific search engines which differ from business to business like WebMD- used by the medical industry and Zillow.com for real estate. Activities like employment searches prefer the use of search engines like Monster.com and Craigslist.

It would do well for a businessman to identify and understand the target market before consulting a web developer and online marketing professional for search engine marketing and SEO functions.

If you still are unsure about what step you need to take, contact us at Cosmos Creatives.


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