With Google’s 80 percent dominance of the total web searches constantly reiterated by web analysts and experts, it seems natural to assume that pleasing this particular search engine is the main aim of an SEO.
Needless to say, it is not so, at least partly.
Recent findings compiled by Compete attest to Google’s dominance (68.9 percent) in Internet search. The findings also point out the secondary position held by Yahoo (17.4 percent), with Microsoft following closely (9.2 percent) and Ask (3.9 percent) trailing at the rear. The remaining searches are managed by minor search engines.
These statistics are meticulous in highlighting the reason why most online marketing and search engine marketing professionals give these four search engines such a wide berth.
Search engine usage differs from region to region as can be observed in the case of
Other variants that affect search engine usage are industry-specific search engines which differ from business to business like WebMD- used by the medical industry and Zillow.com for real estate. Activities like employment searches prefer the use of search engines like Monster.com and Craigslist.