The different links contained within online written text all have a different story to tell. These links or hyperlinks always point to another website or webpage. If they don’t, you know that the content creator and search engine optimizer have done a very bad job.
The basic ones that matter the most are the inbound links and the outbound links. The former refers to linking done a manner as to attract traffic to the website, and the latter is generally inserted in order to connect to another website. Both are very important for easy navigation as well as for search engine optimization.
The above two types of links also refer to the characteristic of websites that are relevant to the content of the text, linking with one another to suit the interests of the end-user. However, there is another type of hyperlinking, used mainly for advertisement.
These are Intelli.txt links which point the site visitor to advertisements that may omay not be relevant to the information that they are looking for. More often than not, it’s the latter.
An Intelli.txt link is actually an advertisement module used by the Intelli Txt service provider. It is similar to Google’s AdSense program, Pheedo, Chitika, Blogads and the like. Lately Intelli Txt links and internal hyperlinks have been facing Google’s wrath with the algorithm viewing them as link farms and as a result removing them from getting page rank.