Wednesday, March 19, 2008

The Intelligent Blogger:

Aseem Kishore of wrote an incredible guest post on ProBlogger which I simply cant stop thinking about. He let out a startling POV when he stated that one of the reasons his blog met with tremendous success was “because it mimics many of the traits of other successful bloggers”.

Now, one of the first things that came to my mind when I read this was wow, this guy is actually talking about plagiarism! But when I read on, (as you should do as well) I realized just how far from the truth I actually was.

One of the most covered topics in today’s blogging ethos has to be about the IT sector, which covers just about anything and everything to do with computers, especially where computers and the Internet are linked. Naturally, a lot of blogs derive inspiration from other blogs and articles, sometimes not without a little duplication of content.

In such a competitive world, I have found that writing a blog on topics like online marketing and web development are nothing short of a Herculean effort. Cosmos Creatives, started out primarily as a business blog, and till date stays true to this form.

For the different departments that make up the Cosmos team – the web designers, the content writers, the web developers, Flash experts and the SEO’s, this blog has posed as a sounding board for dissecting new ideas, reworking old concepts, developing innovative technology and understanding unusual creative processes. While it is impossible to ignore the view-points of others in the business, content copying is simply a desperate attempt to get higher leads and is something which we frown upon.

Embracing new skills and incorporating revolutionary point-of-views while maintaining the brand image of a business is a formidable task on a business blog. Understanding the way the audience and the market think is essential and identifying communication gaps and filling them in an un-hindered, original manner remains one of the core aims of a business blog.

As Maggie Fox, CEO of Social Media Group Inc. puts it, “It's all about business intelligence”. Blog wisely, it’s your business’ credibility on the line.

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