Wednesday, April 16, 2008

The Profit In Consumer-Generated Media:

Perhaps one of the best things to happen to online marketing, consumer-generated media (CGM) or user generated content (UGC) has taken a strong hold of those working making a living on the Internet and off it.

Also going around by monikers like Online Consumer Word-of-mouth and Online Consumer Buzz, ClickZ, the guys who have helped standardize the concept, believe CGM promises a 30 percent annual growth.

This brilliant aspect of website promotion and online marketing finds a voice in everything from web blogs to discussion boards and review sites and more recently, video blogs and podcasts. It is solely dependent on the end-user or the consumer, the group that online marketing experts constantly strive to influence.

Since consumers do all the reviewing, ranting, rating or just about plain raving about a product or service, it is one of the most viable and lucrative forms of online marketing. The only drawback of such media is the lack of control an online marketing professional has over the consumers which is good in a way as it keeps the user’s opinion unbiased.

For great CGM, Internet marketers have to look for demographics, online marketing techniques and mind-sets that will provide them the best ROI. It all boils down to market-intensive research and delivering web content that is absolutely captivating.

Savvy Internet marketing experts often look towards women to carry out the message of their services and products as one endorsement is enough to create mass desire for the product or service in question.

The trick is how to subtly influence, which Cosmos Creatives is well aware of and has successfully experimented with.


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