Wednesday, April 16, 2008

Smart Microsites:

Microsites usually bloom around holiday time or around an occasion or celebration. Remember the ElfYourself campaign by OfficeMax that elfed-out everybody in America couple of years back? These handy web pockets can perform any function from carrying out a political campaign to assisting a corporate launch.

Distinguished by the less pages (anything from 1-10) in a microsite, it is perfect if you are thinking of spending online marketing money for some exclusive branding. Many business websites also launch microsites that actually do not sell or feature their product or service, but provide information that is related to their products. This is a very subtle form of online marketing and one that has the potential to earn the company some brownie points in the authenticity department.

Branding is the primary function of a microsite and its nature may be completely different from the actual business website. Smart online marketing and web designing can transform a company from something humdrum to a savvy entity with a well designed microsite.

A microsite can keep changing its look and message based on the marketing need, but usually they are short-lived and custom-made for maximum impact in a minimum period of time and space. Display marketing techniques incorporate micro sites into their agenda at times due to their exhibitive and informative nature.

Their viral aspect is the most exciting part about a microsite though. If the site is good enough, it will keep being referenced and travel across the web purely by word-of-mouth. Exciting concept, a microsite, don’t you think? Want one for your business as well?

Cosmos Creatives can help you out.

1 comment:

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