Thursday, April 10, 2008

Standards, Trademarks And Online Marketing – Are We In Threat Of Extinction?:

Two incidents making the rounds of search engine optimization circles currently have search engine experts and online marketing professionals contemplating this question.

The first instance I’m referring to is the stand the U.K. is taking against unfair sales and marketing practices. Conscientious consumers would breathe a sigh of relief but then what kind of Internet marketing and advertising would they be exposed to?

Because as it happens in most cases to do with the web, blogs too are included in this law which states it a crime to promote a product on a blog in the U.K. Talk about ringing the death knell of online marketing and website promotion in the U.K.

The second incident that got me perplexed was the struggle by one Jason Gambert, an Internet marketer, to trademark the term SEO. According to him SEO is, “Search Engine Optimization, Hosting, Web designing, Software, Hosting, Domain Name, Software Development, All Computer Related Development and Marketing plus what is listed; Computer Software, Computer Hardware, “SEO” Letters to be trademarked in all Computer related areas.”

The implications of Gambert’s win would be absolutely hazardous for the SEO business with him being in the position to send a cease and desist to anyone inserting the term SEO in their online domains. The only way Gambert can be ceased and desisted from doing this is to put in an objection notice to the TMO (Trademark Office) explaining why SEO is not only a process as stated by him, but also a service.

For now I am off to get started on my notice and dig up more on the situation in U.K. I definitely wouldn’t want something like this to percolate into Cosmos Creatives.


  1. I don't know what everyone is so afraid about... If he doesn't stand up to everyone for everyone it will be even worse later...

    Really we should be writing the office and telling them why he should have it, figuring Walmart just said as of Jan 08 they are going to try and take over the "SEO" industry.

    Give the guy a break, read his blog already,

  2. @ Anonymous: I read his blog and it hasn't managed to convince me. He may (and this is a very strong 'may') have his intentions right, but his entire approach stinks. And I would like to know why he's not responding to his commentators if he's so gung ho about it all?