Thursday, July 31, 2008

Pharmaceutical & Travel Industry Exhorted To Integrate Online Marketing & SEO Into Business Plans

And why not?

Its high time industries other than IT and the media get to enjoy the benefits of the online marketing and SEO. Not only do these internet marketing strategies open up an entirely new market, but they also help establish excellent brand image- something that regular modes of advertising and marketing charge the world to establish.

The Bellweather report, published by the Institute of Practitioners in Advertising, discovered that at least a fifth of businesses in the UK have plans of loosening their purse strings for online marketing in the near future. When research company comScore dug deeper, they found that branded websites claimed more traffic then the rest.

Similarly, travel and tourism websites noticed search engines sending around 42 percent of traffic to their sites during the month of May alone. The general stance on adapting search engine optimization for this sector is with the aim of keeping the advertising plans and tactics flexible.

Now this is absolutely possible with search engine optimization, which makes use of a host of techniques like social media and networks, blogs, affiliates, display marketing, etc. to get the work done.

My advice: Get a team/agency/consultancy of web designers, online marketing professionals and content writers who are good at what they do and know how to design and optimize your pharmaceutical or travel website.

A brand takes time to grow and influence the target market, and having the experts in website promotion working on this will ensure a proper growth of your brand.

Want to know more? View the Cosmos Creatives portfolio for medical and travel projects.

Wednesday, July 30, 2008

Survey: Online Marketing Good For Newspapers

UK newspapers have it real good these days.

A new research released by the Newspaper Marketing Agency relates that online visitors to national newspapers in the UK hit a high of 94 million in last month alone. Rather strangely, the traffic volumes were lowest during the weekends as compared to weekdays.

Looks like employees really like to stay abreast with news headlines while cooped up in the office!

The research found that online newspapers owe a lot to search engine optimization and online marketing, with Google providing these sites with at least 33 million unique visitors. The research maintained that online marketing was more likely responsible for this high traffic.

Another aspect of these findings pointed to visitors searching for news according to the name of the publication rather than individual news items. This just goes to show how much importance people still attach to quality and trusted brands and names, rather than plucking blindly at news streams.

So, does this remind you of online marketing principles that decree quality over quantity? Researches like these definitely defend the need for quality website content- be it graphics, written material or media.

Are you looking for quality online marketing that engages consumer trust in your product? Get in touch with Cosmos Creatives for an innovative and high ROI approach to search engine marketing and website promotion.

How Cool Is Cuil For SEO?

I can’t help it. Just about everybody who is anybody (and not) is abuzz about Cuil, the search engine that is projected to kick Google’s a**. The hype created is phenomenal, especially when two ex-Google honchos are the ones to conceptualize Cuil.

Firstly, this search engine claims to search three times as many pages as Google and ten times as many as what Microsoft do- without gathering user search history or preferences. In short, it focuses on the search process and that alone.

Analysts are scanning this new entrant in the search engine market from each and every angle- from the look of it to its viability in terms of search engine optimization. The reactions are very heated and in some cases, quite brutal.

Jaan Kanellis, a commentator on Search Engine Roundtable, defended the pragmatic approach Cuil has toward search compared to Google saying, “For a simple search (one word), popularity metrics are employed. The site has been out for 24 hours, of course your page 1 Google result is different from your page 1 Cuil result.

3+ word searches have been borked all morning. Okay, let's look at that... for COMPLEX searches, Cuil is using their algo. The algo is down, probably being tweaked. It makes a poor first impression but this is a really useful time for SEOs to be PAYING ATTENTION.


Because you can see where popularity ends and the algo begins.”

Personally, I feel these are teething problems that Cuil should have taken care of before claiming to dwarf Google. Almost every online marketing professional knows that anything with the term ‘guarantee’ or its connotation in it is bound to work against you.

Head to Cosmos Creatives for search engine optimization processes that understand your business market rather than blindly targeting it.