Thursday, July 31, 2008

Pharmaceutical & Travel Industry Exhorted To Integrate Online Marketing & SEO Into Business Plans

And why not?

Its high time industries other than IT and the media get to enjoy the benefits of the online marketing and SEO. Not only do these internet marketing strategies open up an entirely new market, but they also help establish excellent brand image- something that regular modes of advertising and marketing charge the world to establish.

The Bellweather report, published by the Institute of Practitioners in Advertising, discovered that at least a fifth of businesses in the UK have plans of loosening their purse strings for online marketing in the near future. When research company comScore dug deeper, they found that branded websites claimed more traffic then the rest.

Similarly, travel and tourism websites noticed search engines sending around 42 percent of traffic to their sites during the month of May alone. The general stance on adapting search engine optimization for this sector is with the aim of keeping the advertising plans and tactics flexible.

Now this is absolutely possible with search engine optimization, which makes use of a host of techniques like social media and networks, blogs, affiliates, display marketing, etc. to get the work done.

My advice: Get a team/agency/consultancy of web designers, online marketing professionals and content writers who are good at what they do and know how to design and optimize your pharmaceutical or travel website.

A brand takes time to grow and influence the target market, and having the experts in website promotion working on this will ensure a proper growth of your brand.

Want to know more? View the Cosmos Creatives portfolio for medical and travel projects.


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