Thursday, August 21, 2008

The ‘C’redibility Factor – Do Your Hired SEOs Have It?

Rory Cellan-Jones was talking about the side effects of the changing face of journalism all over the world on his BBC blog the other day. Ruing about how readers now relate to news services he says, “The audience - which used to know its place - is being asked to act as a kind of journalistic ombudsman, ruling on our credibility.”

In the world of search engine optimization and online marketing as well, social bookmarking services like Digg and Sphinn have yielded the responsibility of gauging credibility in the hands of the readers/visitors.

Tools like those that Blogged and RateItAll provide are a badge of popularity that website visitors happily use to deem a site as cool or not.

Even Google loves sites that have popular and higher page ranked sites linking to them.

Far from complaining about such tools, which search engine optimizers have to keep adapting and incorporating in their strategies, there is an added subtle assurance sent out to the reader or site visitor. An assurance that says, ‘Yes, we know all that we say we know and others know that we know it to. So come trust us.’

That oft-repeated old adage, ‘survival of the fittest’ keeps manifesting itself, and this credibility debate is a good example. It definitely keeps the competition engaged while discarding those that don’t have it. This is better than the jungle though, even if you have lost or reduced your credibility, you have countless chances to regain it.

For search engine optimization that’s got the ‘C’ Factor, get in touch with Cosmos Creatives. We’ll help you get it and keep it with the first chance.

What Do You Lavish Money On – IT or Customers?

So I was browsing through ZDNet yesterday and I came across this invitation for a webcast they were having on utilizing monetary resources for customers instead of IT. While the seminar is still a few days away, it got me wondering about how exactly it would benefit an organization if it adapted such a strategy.

While at Cosmos Creatives we are all for an organized balance between these two important components, it is not necessary that other firms conform to the same views when it comes to online marketing.

For instance, certain web or technologically oriented firms will obviously require to devote maximum resources towards their technological infrastructure. Good tech performance = Loyal, satisfied customers.

Online marketing and search engine optimization firms know this equation very well.

On the other hand, there may be online companies that require minimum maintenance where their technology is concerned. Sites that are simply one-stop microsites or those that depend on more basic online marketing strategies like display marketing or email marketing to get their word across, are good examples.

All they need is an initial investment in reliable IT and customer attracting online marketing tools like the ones mentioned above and they are ready to roll.

How about you? Comment here to let us know which strategy you apply and how it has helped you.

Wednesday, August 20, 2008

Online Marketing & The Pink Factor

It’s not even the first sentence and I already indulged in a stereotype.

As most of you must have guessed, this is a blog that has something to do with women (power of pink anyone?). What triggered this online marketing post was this really nice website I came across, which is a one-stop point for women who own businesses online.

When I browsed through the numerous helpful strategies that were scattered throughout the website, the first thing that struck me was the immediate comfort factor I sensed. These people have managed to reach out to the woman browsing online and have offered her a site that can be trusted enough to listen to.

Considering the sheer number of women logging onto the internet and carrying out jobs, activities and hobbies daily, it is understandable that online marketing does more than it can to attract this tremendous spending force.

Holly Buchanan of Grokdotcom tried to look at the power images of women have on the consumer market as a whole and thinks that female consumers relate better to images that are relevant to the product offered. Male consumers on the other hand, are first struck by the image of the woman on the packaging after which they move on to the contents of the package.

So much for what the researchers at the University of Granada discovered about gender stereotypes!

Need an online marketing team that understands your target audience? Get in touch with Cosmos Creatives for a smart solution.

Image credit: mant