Thursday, September 25, 2008

SEO Press Releases – Have You Unlocked Their Potential As Yet?

The Pew Internet & American Life Project discovered that over 50 million Americans access online news on a regular day. If you have paid close attention, you might observe that a fraction of the news reports sent out to news alerts, RSS aggregators and news searches are actually press releases.

Online SEO services have wonderfully adapted this once not-so-famous medium of news distribution. Today, press releases on the internet do not require a sales pitch if optimized properly. Press release optimization, as it is known in some circles, does all the promotion for the company.

They are increasingly becoming an excellent albeit veiled effort at public relations.

The very nature of a press release is rooted in objectivity and readers immediately understand that they are acquainted with knowledge that has come straight from the horse’s mouth, so to speak. This automatically gives a release an aspect of credibility, which is what good online marketing always tries to do for a client or business.

What about your business though? Are you missing out on this incredible internet marketing strategy? Does your press release stand out from the 2,000 plus releases that the bigwigs of press release distribution (PR Newswire, Business Wire, PRWeb, etc.) send out everyday?

If no, then maybe it’s time to hire an online SEO solutions professional who have experience in press release creation. A comprehensive online marketing company will be of more help though, as web content writers under them have a thorough understanding of press release optimization besides content creation.

Power up the marketing potential of your press releases; get in touch with Cosmos Creatives.

Image credit: Flickr

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