Monday, October 20, 2008

Banner Advertising Still Going Strong On The Internet

Which had me wondering why TechDirt felt that banner advertisements are going to be extinct in the near future of the WWW.

Of course, this was before Google let out their good news about the lucrative potential in banner ads and web advertising yesterday. The internet giant experienced a boost in its net income from $1.07 billion to $1.35 billion.

According to Eric Schmidt chief executive for Google, the glowing finances are attributed in a major way to banner advertisements and similar methods of online advertising and website promotion. And sure enough, as though on cue the web page that I caught this report on popped up an ad asking me to register for the online edition of the newspaper.

Whichever way you see it,
website marketing via advertisements is necessary, especially if you have a site that is noncommercial (personal sites, blogs, information websites, etc.) Nonetheless, large businesses- both online and offline offering services or products too stand to gain a lot via online marketing strategies on pay per click models and advertisements.

All it takes is a good
online SEO services provider to chalk out and carry out the advertising campaign. Using a combination of internet marketing and search engine optimization and with inputs from the web page designer and content writer, it is just a matter of time till when your clicks convert to more sales.

Friday, October 17, 2008

Online Marketing Can Ignore The Cellular Phone Market For Now

With cellular operaters and manufactureres doling out application and feature-rich cellphones by the dozen, its small wonder mobile phones have become so multi-faceted.

Going by the studies performed on mobile phone subscriptions alone, it seems natural to presume that mobile phones have a wide reach and can be excellent agents for reaching out to the market audience via SMS marketing or traditional online marketing. Subsriptions have escalated by 24 percent between 2000 and 2008.

However, subscriptions for cellular services do not a web user make. Additionally, markets like Brazil, China, India and Taiwan are the heavyweights in the cellular market. They love using their phones for everything from moblogging to watching TV and playing karaoke.

Hence, while pursuing a Western audience it wouldn't really affect the internet marketing efforts of a business if they went remiss on appealing to the mobile phone user. Online marketing could be even more viable when targetting local audiences in developing countries like the ones mentioned above.

From an internet marketing point of view, adapting and optimizing a website for easy accessibility on a mobile device can attract traffic and can greatly enhance the user-experince. If your corporate website is too heavy for cellphone rendering, it would be a good practice to include a cellular version that is just as attractive.

Consumers like it when they are provided with more options to view their favorite websites. Get to know how you can get one developed for your website with help from Cosmos Creatives.

Thursday, October 16, 2008

Optimizing Your Email Marketing Campaign For Better Reach

“With roughly 20% of people changing email addresses each year to avoid spam and/or to start “fresh” and escape the email account that has gotten out of control, it is difficult to keep in touch with your opt-in audience”, says Julie Brue of TopRank.

But a fickle audience is only part of the problem faced by online marketing professionals who implement email marketing in their website promotion campaign. Most users are turned off by the appearance of a newsletter itself.

Readers are also known to click on the spam button either because of the vast tracts of white space included or an overcrowding of content (graphics, images and text).

When the website designing, search engine optimization and content writing elements sit down together to plan out an email marketing campaign, the results are likely to have more of an impact. For instance, the HTML and landing pages created by the web page designer will need input from the content writer for better allocation of the newsletter elements.

The search engine marketing professionals are the ones who decipher the analytics of the business website to ensure that the campaign suits the target market. There are standard rules associated with an effective email marketing campaign like personalized messages, readable and concise text content, sign out options, etc.

However, without a collaborative effort from the content writer, web site designers and online SEO services elements of a professional online marketing company, your email marketing campaign is limited in scope.

Broaden your reach with professional help from Cosmos Creatives.

Monday, October 13, 2008

Pay Per Click Strategies & Website Promotion Today

One of the original and popular website marketing models, pay per click makes for a very promising way to monetize your web space on the internet.

However if you are an advertiser who is investing in a pay per click campaign to market your product or service, then it could be a costly affair. Top keywords generally come at a high asking price ($2- $3.50) per click and unless you have a campaign budget that can afford such an expense, then the best course to take would be to steer away from a pay per click campaign.

This is one of the reasons why certain online web solutions do not give pay per click much importance in website promotion techniques. According to data studied by press release distributor 24-7 Press Release, the return on investment benefits of press releases is much more lucrative than the returns on a pay per click investment.

There is some good news for strategic implementation of pay per click strategies though especially during festive seasons, celebrations or even crisis like epidemics and natural disasters. There are a lot of people on the lookout for a good deal or essential information during these times and pay per click advertising can actually trigger a good start to your campaign.

The key to a pay per click campaign that rocks your online marketing efforts is having a professional search engine marketing team collating and analyzing market trends. Venturing into an advertising model that could be costly in terms of marketing budget needs to be done in a calculated way.

Get in touch with Cosmos Creatives for help with budget-friendly pay per click models and targeted PPC campaigns.

Higher Search Engine Positioning With Pingbacks

As far as I know, blogger allows backlinks, which are similar in concept to trackbacks and pingbacks. Currently, almost every blog hosting service worth its name offers options for enabling trackbacks, pingbacks and backlinks. This is a good thing, as these elements allow the site to gain backlinks that contribute very nicely to raising SERPs.

But what exactly are trackbacks and pingbacks and what role do they play in website promotion and marketing?

The Wordpress Codex Tutorial explains trackbacks and pingbacks as convenient tools for maintaining a discussion thread or multiple threads between various websites and visitors. They traced back the origins of trackbacks to SixApart, who also happen to be the originators of MovableType.

However handy they might be in a blogging context, some bloggers view them as spam and have ways for checking their frequency or keeping them from appearing in the comment section.

The best thing about trackbacks and pingbacks however, is they are great for back linking. Online SEO services find it a great option for linking to another website or blog containing content that relates or connotes to a certain point or idea on their own site.

Of course, it is simply bad practice to go berserk while linking and points to weak content. You cannot get any better at busting your corporate blog or website’s credibility than by doing such link stuffing.

Savvy search engine marketing professionals can make use of trackbacks and pingbacks in a positive way to attract traffic to a website though. When trackback and pingback discussions are kept symbiotic, you automatically get relevant website traffic that enhances your search engine rankings by linking to your content.

Trust a professional internet marketing company to get relevant backlinks and pingbacks for sites.

Friday, October 10, 2008

Discounting The Target Audience’s Opinions Is Not Smart

James E. Gaskin of PC World pointed out an interesting concept which is thankfully being taken up by a rising number or businesses- that of audience opinion. He talks about Dell converting a negative trend begun by its audience market into a positive step for the company.

Dell’s IdeaStorm is one very powerful implementation of an online marketing idea and it could make for a great avenue for a web marketing service to pursue in order to insert credibility into a marketing campaign.

Consider what Dove did in its Campaign for Real Beauty. While the brand was not really flailing financially, they did add another mark towards their credibility quotient. A lot of women I know became much more receptive towards the brand after they learned about this effort.

The success that so many social networks and pro-community sites have found is a direct result of such marketing tactics. From airline carriers to restaurants and real estate websites- business entities are waking up to the power of social networks, communities and forums where users can discuss, complain and provide just about any other feedback they deem would make their user-experience better.

What about your organization? Are you making use of this fantastic opportunity for your business concern? Do you as yet have a more-than-competent team of website marketing professionals taking care of how your target audience views your business?

If not, then check out what a savvy online web solutions professional can do to accumulate user data market behavior and hone it towards adding value to your services and products. It’s not only big business houses that can afford to make use of such internet marketing strategies anymore and there’s no reason for your company to forgo the fun!

Monday, October 6, 2008

Giving The Public An Incentive To Search And Businesses An Excuse To Market

The word ‘free’ makes for one very powerful keyword. It has been exploited to its maximum potential continuously by virtually every startup on the planet. In internet marketing circles there is always a gravitation noticed towards terms like affordable, reasonable, inexpensive, etc. during the course of the business’ growth. 

But in all this, where does Microsoft, an established software giant stand with its Live SearchPerks program?

According to the specs let out by Microsoft, the first one million U.S. citizens who sign up before the year is over get to use the service. For each time users make use of Live Search, Microsoft’s search engine to make an internet search, they are awarded points or tickets, which can be redeemed against prizes.

While there may be flaws in the system, the fact that such a basic marketing tactic is still in use says a lot for online marketing. Online SEO services find such incentive based services great for getting the target audience familiarized with a particular service. 

Another plus point is the branding potential present in such website marketing strategies. Look at how Facebook got users to make use of applications like iLike, StyleFeeder, Pass a Drink, etc. to stack up on points they could use to redeem against virtual gifts. 

Adding value to the user-experience has its benefits and while for Microsoft it could be just a trickle in the barrel where boosting popularity is concerned, for smaller businesses and startups such a strategy could spell as more profit. Just make sure that you hire the services of a really good online marketing company to handle all your website promotion.

Image credit: Flickr