James E. Gaskin of PC World pointed out an interesting concept which is thankfully being taken up by a rising number or businesses- that of audience opinion. He talks about Dell converting a negative trend begun by its audience market into a positive step for the company.
Dell’s IdeaStorm is one very powerful implementation of an online marketing idea and it could make for a great avenue for a web marketing service to pursue in order to insert credibility into a marketing campaign.
Consider what Dove did in its Campaign for Real Beauty. While the brand was not really flailing financially, they did add another mark towards their credibility quotient. A lot of women I know became much more receptive towards the brand after they learned about this effort.
The success that so many social networks and pro-community sites have found is a direct result of such marketing tactics. From airline carriers to restaurants and real estate websites- business entities are waking up to the power of social networks, communities and forums where users can discuss, complain and provide just about any other feedback they deem would make their user-experience better.
What about your organization? Are you making use of this fantastic opportunity for your business concern? Do you as yet have a more-than-competent team of website marketing professionals taking care of how your target audience views your business?
If not, then check out what a savvy online web solutions professional can do to accumulate user data market behavior and hone it towards adding value to your services and products. It’s not only big business houses that can afford to make use of such internet marketing strategies anymore and there’s no reason for your company to forgo the fun!