However if you are an advertiser who is investing in a pay per click campaign to market your product or service, then it could be a costly affair. Top keywords generally come at a high asking price ($2- $3.50) per click and unless you have a campaign budget that can afford such an expense, then the best course to take would be to steer away from a pay per click campaign.
This is one of the reasons why certain online web solutions do not give pay per click much importance in website promotion techniques. According to data studied by press release distributor 24-7 Press Release, the return on investment benefits of press releases is much more lucrative than the returns on a pay per click investment.
There is some good news for strategic implementation of pay per click strategies though especially during festive seasons, celebrations or even crisis like epidemics and natural disasters. There are a lot of people on the lookout for a good deal or essential information during these times and pay per click advertising can actually trigger a good start to your campaign.
The key to a pay per click campaign that rocks your online marketing efforts is having a professional search engine marketing team collating and analyzing market trends. Venturing into an advertising model that could be costly in terms of marketing budget needs to be done in a calculated way.
Get in touch with Cosmos Creatives for help with budget-friendly pay per click models and targeted PPC campaigns.