Thursday, January 31, 2008

Jazz Up Your Travel Business – Online Marketing Style:

The world is getting smaller and if you own a travel and tourism website, you can facilitate a smooth ride from point A to B. But the main problem that stands in the way of many tourist websites is more often than not, a poorly presented website.

Small tweaks and touches that matter can be added though with the help of just a few tricks from a resourceful online marketing professional and an inventive web design expert.

It’s your business and your website, so the first step to a good travel website is to get your hired experts to de-clutter your website. Categorize the site and keep the home page free of an excess of special offers, hotspots, hotel and transport pictures, etc.

A lot of travel and tourism websites have home pages that are just short of giving a visitor a headache thanks to tickers that announce airline flights and slide-shows of old landmark pictures. Ascertain which section of the travel market you are targeting and accordingly convey to the website designer what you wish to convey.

For instance, if you are targeting safari enthusiasts, work out an outdoorsy look with the help of your website designer. If you are targeting luxury vacation travelers, get your website to ooze out a minimal yet ornamental charm. But whatever you do, steer clear from stereotyping your audience’s tastes.

The audience wants information and they want it delivered with minimum fuss and with maximum panache. Get in touch with the web developers and online marketers at Cosmos Creatives, we shall help you optimize your travel and tourism website.

Top 5 Places Where SEO’s Use Keywords:

Relevant keywords have always been touted by search engine optimizers and web developers as the ultimate in search engine optimization. So let’s see where exactly these keywords can be inserted in a web page to enable better indexing by the search engines.

  1. Domain Name:

Search engines immediately associate a web page’s content with the domain name when a visitor is searching for information on a particular product. So if a search term on the lines of modern wedding cakes is put in a search engine, the search results are more likely than not to feature a domain name that has these terms first. Visitors too are more likely to treat this site as the most relevant to their search.

  1. Title Tag:

This is one of the main areas where keywords that are the most relevant to your website can be used. Not only do search engines find your website better but site visitors too are aided in making an instant connection between your page and what they are looking for.

  1. Anchor Text:

Anchor text is text that is hyperlinked to either another website or to another page within the parent website. Anchor text is always related to the hyperlinked page and SEO’s are careful to make them synonymous with the keywords that have to be implemented.

  1. Website Content:

There is much SEO that can be accomplished by content writers with the use of keywords in strategic parts of the content. A controlled repetition of keywords in the site content is a very important SEO technique.

  1. Page URLs:

Search engine optimizers can utilize keywords in the URLs of different pages of the website in a particular manner to make them search engine friendly. Lengthy and unclear URLs have to be avoided as they are avoided by the search engines.

Need more SEO know-how’s? Visit Cosmos Creatives.

Getting Consumers To Open Your Promotional E-mails:

Nobody likes spam, not even spammers like the spam that they shoot out on unsuspecting users. But yet, each day robots and human spammers alike awaken to a new day’s job and religiously work to flood inboxes, blogs and various other susceptible spaces with obscene amounts of spam mail and .

It is one thing however to string incomprehensible sentences with some relevant keywords in a spam mail and quite another thing to keep your e-mail from being treated as spam.

The best way for an online marketer or businessman to avoid this from happening is to assure the consumer that you are not wasting his inbox space and time. Simply offer him the option of subscribing to your product or website promotional material in the first mail. This can turn out to be a small but steady step in the direction of establishing credibility.

Another trick you, as a seller have to possess is have a good web design team or professional who can create any newsletter, e-mail, brochure or flyer that has to be e-mailed in a layout that invites a second look. Innovation and originality is of prime concern over here.

Add a personal touch when getting people to sign up for your e-mails. Segregate different parts of your business based on how the consumer categorizes his interests. This will prevent you from sending the same mail more than once.

There are more ways to get your consumer to open up your website promotional material. To know about them, visit Cosmos Creatives.

Better Business Through Social Networking:

Regardless of the sorry state of the economy, expenditures in the U.S. are expected to rise to a figure of $1.6 million in 2008, from a 2007 figure of $920 million. Based on an evaluation of the money expected to be spent on advertising, Web Pro News figured that MySpace and Facebook together garnered more than 70 percent of all the social network ad spending.

Such is the hold that social networks have over the online community that almost all of the major search engines have jumped in the social networking bandwagon. Google acquired YouTube and now has plans on collaborating with MySpace. Yahoo! joined in with del.icio.us as a factor for social networking, and there are lots more that are expected to follow.

Major business organizations realized the value of such networks and wasted no time in creating a space for business-social mingling on such sites. They make for a very vibrant platform as well, as in a way social networking communities have brought about an evolution of the old forums and discussion boards. Web 2.0 style.

The rules and methods of discussions are the same, but they are swathed in a less formal cloth. Web developers, website designers, search engine optimization gurus and novices, online marketing professionals and hopefuls, all have a place under the social networking sun.

Bring your business into the light. The SEOs at Cosmos Creatives will show you how.

Making SEO Actually Work For You:

Competition in the search engine optimization business is tough. There are so many websites, blogsites, e-books, advertisements, brochures and assorted paraphernalia fluttering about on the Internet professing to take your SERP’s high and promising really good online SEO services.

With the browser add-on and website widget explosion, there have been numerous tools that have surfaced to help the webmaster and web developer to get the best out of websites in their stash.

Firefox, one of the more popular browsers used today, has earned a reputation of being SEO-friendly with the plethora of options it has to make the lives of search engine optimizers and online marketers easy. Thomas McMahon, in his post names eleven such Firefox add-ons that can be handy for SEOs.

With one tool possessing the means to highlight nofollow links, back links and indexed pages, there is another that can point out the meta data occurring in a webpage. And not only can these tools be used by SEOs and web developers, novices to the Internet and search engine searches too can use some of the more basic tools to screen out websites that matter from the ones that don’t.

So are your SEO efforts making you part of that section of websites that matters? Cosmos Creatives can help you find out, affordably and efficiently.

How Google Bombing Can Affect Businesses:

As the search engine giant themselves define it, Google bombs are the result of a group of people using a specific chosen link to boost up the page in the Google ranking using anchor text or keywords that may or may not occur in the website.

Ever since the first Google bomb targeted Microsoft, Google bombs have fascinated the imaginations of millions seeking to undermine Google. There are Google bombs that are done by search engine optimizers as part of an SEO challenge as well. This is one of the reasons why the term search engine optimization is widely accepted as a Google bomb.


But Google bombs hold negative connotations as well, as can be seen from the most famous Google bomb of all times- the George Bush “miserable failure” bomb. A recent development which points to a revival of the Google bomb is the scientology main website turning up when the search phrase “dangerous cult” is typed in the search box.


In February 2007, Google re-evaluated its PageRank feature which made it safer for those businesses that stood a chance of being affected by the bombing. A lot of search engine optimizers also condemn Google bombing stating it to be the same as spamdexing. Organic SEO practices do not recommend Google bombing at all.


Visit us at Cosmos Creatives for ‘natural’ and organic search engine result pages, which are the results of ethical search engine optimization.

Getting And Implementing Good Content:

Web content writers stream in a lot of information across the Internet; it’s their job to do so. In order to get good content for a website, article, newsletter or any other piece of virtual literature, there is a lot of research involved.

Good content originates from a lot of sources with each source’s reliability attested to. Web content writers scan news headlines daily, get product reviews and service ratings delivered to their inboxes regularly and religiously follow whitepapers and press releases.

In short, they undertake a lot of effort to stay abreast of the latest information in the myriad topics they need to write about. But all these efforts are certain to fall waste if the content writer is unable to collate and comment upon it appropriately.

While there are no fixed rules for writing, with each writer having a style that is unique, there are certain points that require web content writers to pay close attention to. The titles and tags that head any article or write-up that are posted online have to arrest the reader’s attention. Ignore the catchy and cheesy and craft the concise and precise titles.

Based on the titles a site visitor will go ahead to the rest of the article or site content, which should be liberally spaced and not give the impression of clustered words. Bulky paragraphs can lead to an information over-dose and can instantly scare the site visitor.

For more content writing help, visit Cosmos Creatives. Our team of web content writers has a thorough knowledge of writing styles and ideas that can benefit your online space.

Wednesday, January 30, 2008

Is Your Online Shopping Safe Enough?

Almost any website that offers products and services for the consumer’s use comes with the ubiquitous shopping cart feature. E-commerce is booming on the Internet marketplace and almost everything that has a price attached to it can be purchased with a click of the mouse.

But how do consumers know that the price that is paid for a product online will not cost them more than the product is worth? Identity theft and online robberies are not uncommon. There are hackers lurking in the by-ways of the Internet poised to steal an unknowing buyer’s financial and personal details.

Cyber crime specialists constantly advise consumers to get their home-work done before trusting a website with their financial details. A lot of online marketing and e-commerce professionals too exhort organizations to check that the Internet marketers use only the best shopping cart tool and keep re-checking security.

Small details like the absence of a mailing address, hazy terms and conditions and unclear auction policies can turn out to be detrimental to an online shopper. It is important to make sure that the website that you are considering shopping at is safe (usually highlighted by the presence of a lock in the lower right hand corner).

Installing a good anti-spyware or anti-trojan on the computer you wish to use to make an online purchase from is also an essential security measure that online marketers recommend taking.

At Cosmos Creatives, web developers and website designers ascertain that trusted shopping tools are used for clients who desire a shopping cart feature. Your online security is our concern.

Simplifying AJAX:

Let’s get the basics out of the way first. AJAX or Ajax is essentially the acronym for Asynchronous JavaScript and XML. The web development techniques that constitute Ajax (DOM, CSS, JavaScript, XHTML, etc.) are primarily used for generating web applications that encourage interaction. Ajax finds its best example in the Google Maps application.

Web developers have come to realize the merit of using Ajax in generating websites as it is very efficient and lends a dimension of greater functionality and speed. Each time a user modifies or performs an action, the web page remains unaffected. This is achieved with the inclusion of the XMLHttpRequest object.

One of the main advantages of Ajax that web developers and website designers enjoy is its ability to save up on bandwidth usage and reduce server load by a considerable level. Ajax developed pages exchange small amounts of data with the server, making this possible.

Where search engine optimization is concerned the use of Ajax techniques in a website has to be done carefully as search engines are not that partial to websites that have dynamic content.

To know how you can overcome this hurdle you can get in touch with the SEO’s and web developers at Cosmos Creatives. We have the solution to all your web design and search engine optimization needs.

Tuesday, January 29, 2008

SEO And Anchor Text Optimization:

Much of the talk concerning content writing and search engine optimization revolves around the importance of relevant keywords and the use of different meta elements. Regardless of anchor text optimization being as important a part of the optimization process, it is overlooked more often than not.

Anchor text refers to the text that is hyperlinked in a web page’s content. Its appearance is of a normally written word, but it has an URL embedded in it. The main idea is to provide a link to the reader without including long-drawn web addresses. Concise and precise, that’s what an anchor text is.

The purpose of a web developer and SEO is met when the web content writer includes anchor texts that are as relevant as the keywords that have to be implemented for SEO. On this blogsite, you will notice that each post is interspersed with anchor texts that also serve the purpose of relevant keywords.

Applying such an online marketing and search engine optimization technique can prove to be very useful. Google and other search engines consider the controlled inclusion of relevant anchor text as a point in favor of a website when awarding it with high page rank in SERP’s.

Get to know more about how Cosmos Creatives uses concepts like relevant keywords, informative website content and anchor text to create websites that have taken our client websites to achieve high search engine rankings by clicking on ‘anchor text’.

Of Google PageRank And Site Penalties:

In the introduction to its technology, Google states that it uses a unique combination of advanced hardware and software and that at the heart of the software part is the PageRank system.

This particular tool is very powerful, as many website owners have discovered, for it allows an unbiased ranking of web pages in the Google search engine result pages. PageRank picks up the number of links that point to a particular website as an indicator of its search engine standing. But it gives priority to websites that have been linked to by sites that in their own right enjoy high PageRank.

Due to such stringent measures undertaken by the giant search engine, it is important that website developers and website designers construct web pages that do not over-do SEO techniques like link building, keyword optimization, anchor text linking, etc.

Hidden texts, link building in a domain that is considered unsafe (pornographic sites) and fooling the search engine using a version that is different than the one displayed for the visitor, too call for a penalty to be placed on a website.

If the search engine deems a website completely useless, the site can be banned or removed from a search engine. To prevent your website from being penalized or banned by a search engine like Google, visit Cosmos Creatives. We follow ethical online marketing techniques for getting the best out of your SERP’s.

The How’s And Why’s Of Link Baiting:

Writing articles and relevant content and including the best keywords in your website is all good, as after all as they say, content is king. But if content is king, where is the queen?

Linking could very well be the perfect candidate for the office. Your website is no good if there is no traffic coming in for a look at it. One of the jobs of a search engine optimizer is to ensure that a website gets sufficient traffic or visitors coming in.

Hyperlinking or linking takes an SEO’s efforts forward by a jump by getting people to either link to a client’s website or else link someone else’s website to the client site.

There are various techniques that SEO’s make use of to accomplish this, link baiting being one of the more popular ones. Link baiting rides on the concept of drawing visitors to a particular site based on the manner in which the content is written.

The content can be a sounding board of co-related ideas or it can be a pool of controversies; either way it has to possess the ‘buzz-factor’ in order to draw second-looks and get attention from a wide reach of interested individuals.

Visit Cosmos Creatives to get this ‘buzz-factor’ for your website. You can view our portfolio to get an idea of how our link baiting efforts have worked for our many clients.

Search Engine Optimization – Its All In The Mind:

The end-user and the search engine - these two factions play a very important role in determining how successful your online marketing efforts actually are. You see, these two elements can change the way they think without prior notice or warning. Products, people and services that are at the top of the game today can be tomorrow’s old news.

This is one of the main reasons why search engine optimization is a constantly evolving miasma of concepts. Search engine optimizers and website developers try to get into psyche of the consumer and filter out the manner in which they relate to a particular business. This is one of the most basic methods of researching relevant keywords.

These keywords are then submitted to the search engine for use in the client’s website content and any other related online content. This step is very important as the search engine’s algorithm or filtering mechanism has to accept the researched keywords and treat them as relevant enough to warrant the website’s inclusion in SERP’s.

But the work of an SEO is not over once the keyword set is accepted by the search engine. As the algorithms keep changing, so does the list of accepted keywords keep changing. It is a never-ending process and hence the need for professional search engine optimizers is quite important to ensure the long-term success of an organization.

Find out more search engine optimization truths and suggestions at Cosmos Creatives by clicking here. Our grasp of consumer and search engine psychology has helped many clients reach top rankings in major search engines.

Thursday, January 24, 2008

NASA 2.0? Open Source Implications:

A few days back, Google CEO Eric Schmidt advised the National Aeronautical and Space Administration (NASA) that it borrow a few pages out of the Web 2.0 book. If NASA does take this advice seriously, it would result in some of the best minds collaborating, experimenting and producing some of the best technologies ever.

The CEO did not hesitate to admit that while open source had it benefits, it would also come with the risk of the nation spending the American people’s tax money; not to mention the danger of such a project. Fine tuning would certainly be of vital importance.

The maxims that underlie the Web 2.0 meme emphasize interaction and innovation and involve intense use of open source software. The term open source essentially denotes source code of certain softwares that can be obtained freely and applied along with the right to use it.

Open source softwares have been used in a lot of different types of ventures like for coding firewalls, computer security softwares like anti-viruses, programming languages, networking programs, P2P file sharing, etc.

The Web 2.0 era has made obtaining and utilizing open source software much easier thanks to a need to reach out to the end-users, who control the results of any application. Online marketing and website development are two prolific areas where open source software and applications are utilized.

To know how we at Cosmos Creatives make use of such concepts you can have a quick peek at our portfolio.

The Booming Virtual Real Estate Business:

The virtual real estate or domain name business is clearly having a lot of takers ever since the days when domain names like ‘Business.com’ were sold for a hefty $150,000 (1997 price). Today, names like ‘Bookmarks.com’ and ‘Diamond.com’ sell for a cool $300,000 and $7 Million each.

Auctions similar to the one held yesterday in the ballroom of the Renaissance by DomainFest, have avid businessmen, giant corporates and even small businesses vying with each other to purchase names that will gain them massive profits in terms of online marketing and advertising.

There are some who even ‘flip’ names just like regular real estate investors. ‘Flipping’ in regular real estate refers to houses or plots that were bought for a certain amount, held for a while and then re-sold for a higher amount at a later time. Domain names have been known to have been re-sold for a profit of around a Million dollars if not more.

In August 2006, there were an estimated 92,615,362 websites known to populate the Internet. The chances of a domain name that suits your business not existing on the Internet are slim, emphasizing the lucrative potential of a business in domain name real estate.

At Cosmos Creatives we specialize in online marketing and website development via search engine optimization. Get in touch with us for more information on how your website can be optimized to reflect your business, both online and offline.