Press releases are one of the best ways in which some good public relation functions can be accomplished by an organization’s marketing team. They inform, educate and advertise any new products or services that may be launched or have been launched in a very cost-effective manner.
Press releases have been issued by businesses since the establishment of print communications and their use in the virtual world are just as important as and possibly more valuable than the former.
According to Danny Brown, a renowned freelance writer, “With traditional press releases, it tends to be that the initial story comes out, everyone gets excited for 30 minutes, then it's promptly forgotten”.
The case is different with virtual press releases however. A press release when submitted to a news distributor like PR Newswire or Yahoo! Press Room is optimized for search engines and is then circulated among well-connected networks. As the press release has been search engine optimized it stays in SERP’s and thus draws site visitors.
At Cosmos Creatives we undertake press release campaigns as part of our website promotion services. We undertake functions like behavioral targeting, evaluation services and analysis too besides press release distribution. We can also help your business by setting up an RSS feed system, which will further aid your website promotion and online marketing efforts.