Thursday, March 20, 2008

The Search Engine Relevance Of FFA Links:

Current search engine popularity statistics point out to Yahoo! being a 17.4 percent drawer of search engine visitors with Microsoft following with 9.2 percent. Along with Google, the big three rule over 95.5 percent of the total web traffic.

Quite naturally, search engine optimizers and online marketers tend to crank up their marketing efforts keeping these three search engines in mind. However, just because the big three dominate the search market, it doesn’t mean that they implement the same organizational formulas.

For instance, some businesses and SEO’s submit their websites to FFA pages which are given some value at Yahoo!, while being almost ignored by Google. FFA links or free for all links are actually website URL’s that are submitted on specific addresses that are essentially a compendium of links submitted by other websites.

Today, Google views FFA linking as manipulative SEO behavior and regards them in the same light as link farms. FFA links further lost their usefulness when auto-submitting applications cropped up, causing previous links to be pushed down in the lists as more links were added.

If only Google paid more attention to FFA links, business owners might have found it easier to rank high in terms of PageRank as sometimes quality sites do find your link. But as they say, “there are no free lunches in this world!”

Contact Cosmos Creatives, for smart search engine behavior analysis and SEO services.

Marketing Free Viruses:

A lot of people will recall the elaborate viral marketing campaign that was created for the ABC television series Lost. The Lost Experience garnered support from a host of prominent business presences like Monster.com, Verizon, Sprite, etc.

The perceptions of television viewers world-wide were certainly grabbed by the horns, so to speak, by this series which in itself was an unusual television concept to begin with.

That’s what viral marketing is all about- difficult to box into a set definition yet rather easy to recognize. Using the influential potential promised by online marketing, viral marketing is a very powerful concept.

Dr. Ralph Wilson at Wilsonweb chalks out some very pertinent elements of the viral marketing concept citing the word “free” as the most powerful word in a marketer’s vocabulary. The music group Nine Inch Nails, left behind free USB drives in their concert restrooms which were embedded with images which could be viewed using a spectrograph, songs from their new album and encrypted MP3s.

In order for online marketing to really stand out from the traditional medium of advertising, using concepts like viral marketing can be very advantageous. The Internet involves barely little investment and setting up shop in its by-ways is the best investment you could make.

Contact Cosmos Creatives for more help on online marketing via viral marketing concepts.

Wednesday, March 19, 2008

Search Engine Marketing – Why The Economy Won’t Get It Down:

Competition in the virtual world is as much of a cut-throat type as it is in the offline world. When accessibility to the Internet became easier for the public thanks to improvement in digital technology and a lowering of costs, a lot more people realized just how easy it would be to tap a few words to someone halfway across the world, than lick an envelope and post it.

Search engine marketing or SEM harnessed the power of the Internet which relied heavily on the thirst for information requested by the billions of people who log online daily. Using Internet search engines as a planned and organized manner of marketing a website to the masses of web users was made possible by search engine marketing.

Today, just about everyone uses the Internet, whether it is an e-mail to their mom or to check out the just-updated Super Bowl Scores. SEM via its search engine optimization and pay per click advertising models has established its presence on almost every site.

When that mother reading her son’s e-mail clicks on an advertise for the new novel going at a discounted price, she is unwittingly enjoying the benefits of paid advertising, and you, as an investor in SEM, are reaping the dual profit of increasing your reach and getting exposure.

It is un-thinkable to completely eliminate SEM from the scenario. As long as search engines exist and as long as they devise ways to keep unwanted junk from getting in the way of search results, there will be competition existing among businesses.

To stay ahead of this competition, contact Cosmos Creatives.

The Intelligent Blogger:

Aseem Kishore of Online-Tech-Tips.com wrote an incredible guest post on ProBlogger which I simply cant stop thinking about. He let out a startling POV when he stated that one of the reasons his blog met with tremendous success was “because it mimics many of the traits of other successful bloggers”.

Now, one of the first things that came to my mind when I read this was wow, this guy is actually talking about plagiarism! But when I read on, (as you should do as well) I realized just how far from the truth I actually was.

One of the most covered topics in today’s blogging ethos has to be about the IT sector, which covers just about anything and everything to do with computers, especially where computers and the Internet are linked. Naturally, a lot of blogs derive inspiration from other blogs and articles, sometimes not without a little duplication of content.

In such a competitive world, I have found that writing a blog on topics like online marketing and web development are nothing short of a Herculean effort. Cosmos Creatives, started out primarily as a business blog, and till date stays true to this form.

For the different departments that make up the Cosmos team – the web designers, the content writers, the web developers, Flash experts and the SEO’s, this blog has posed as a sounding board for dissecting new ideas, reworking old concepts, developing innovative technology and understanding unusual creative processes. While it is impossible to ignore the view-points of others in the business, content copying is simply a desperate attempt to get higher leads and is something which we frown upon.

Embracing new skills and incorporating revolutionary point-of-views while maintaining the brand image of a business is a formidable task on a business blog. Understanding the way the audience and the market think is essential and identifying communication gaps and filling them in an un-hindered, original manner remains one of the core aims of a business blog.

As Maggie Fox, CEO of Social Media Group Inc. puts it, “It's all about business intelligence”. Blog wisely, it’s your business’ credibility on the line.

Thursday, March 6, 2008

The Gist On Technical Writing:

The Society for Technical Communication is the largest technical writing association and defines the term as "The process of gathering information from experts and presenting it to an audience in a clear, easily understandable form."

In order for a technical writer to do so, the subject matter expert or SME cannot be ignored. The SME is an important component of the technical writing process. It is usually an expert on the particular subject or the creator of the subject that is being written who is in the role of an SME.

Thus, if there is a document explaining the correct way to use a hair curling iron that needs to be written, the subject matter expert in this case would either be the main engineer of the device or a hairstylist. The technical writer combines the explanation given by the SME with clear writing skills and prepares a technical document.

A technical writer should have a thorough grasp of the subject matter or technology that needs to be explained. There has to be no room for errors in the writing as it may lead to legal complications. To avoid this, selecting authentic research material and a knowledgeable SME is vital.

The end-result of the technical document has to simplify the technology or mechanism behind the subject for the user. The language used need not be flowery or descriptive, but rather, it should be easy-to-comprehend.

Wednesday, March 5, 2008

Directory Submission And Diligent SEO:

Directory submission is good for business – it’s an accepted fact. Search engine optimization holds the reins for a business online and to a large extent does a lot more than simply hold the reins. It gives direction to a business service or product in the virtual world.

When combined with some first-rate directory submission work, SEO ensures that a website is visible to more people than the team that created it. Loosely compared to an enormous reference library, a web directory is the one-stop place for getting a properly categorized list of websites that suit particular interests. Search engine searchers find such sites very useful for gleaning information.

Different directories have different rules and usually arrange the categories hierarchically to aid faster scanning and selection. Thus, an SEO needs to use certain techniques in specific ways so that the websites submitted by them stand out from the rest of the competition.

Some search engine optimizers try to avoid including noindex or nofollow attributes and Java Script links in the Meta Description as they do not generate enough popularity. Selecting pages with outgoing links pointing to quality websites is another technique adapted by SEO’s as this is known to affect page rank positively.

When directory submission is done the right way, i.e. manually by search engine optimizers, the results are structured and predictable. Automated submission is known to frequently slot the website into unsuitable categories.

At Cosmos Creatives, we understand the fundamentals of search engine optimization and the importance of proper online marketing very well. Get in touch with us for website promotion and maintenance services.

Tuesday, March 4, 2008

Hyperlinks And Intelli.txt Links:

The different links contained within online written text all have a different story to tell. These links or hyperlinks always point to another website or webpage. If they don’t, you know that the content creator and search engine optimizer have done a very bad job.

The basic ones that matter the most are the inbound links and the outbound links. The former refers to linking done a manner as to attract traffic to the website, and the latter is generally inserted in order to connect to another website. Both are very important for easy navigation as well as for search engine optimization.

The above two types of links also refer to the characteristic of websites that are relevant to the content of the text, linking with one another to suit the interests of the end-user. However, there is another type of hyperlinking, used mainly for advertisement.

These are Intelli.txt links which point the site visitor to advertisements that may omay not be relevant to the information that they are looking for. More often than not, it’s the latter.

An Intelli.txt link is actually an advertisement module used by the Intelli Txt service provider. It is similar to Google’s AdSense program, Pheedo, Chitika, Blogads and the like. Lately Intelli Txt links and internal hyperlinks have been facing Google’s wrath with the algorithm viewing them as link farms and as a result removing them from getting page rank.

SEO’s, content writers and web developers know the best way to use internal links and Intelli Txt links. At Cosmos Creatives, we implement this knowledge very effectively to gain relevant traffic for our client websites

Rich Internet Applications (RIAs):

You must have come across them. They are rather ubiquitous on the WWW and occur wherever there is a certain level of asynchronous communication with a server, a web browser and a neutral platform.

Rich internet applications have the sophisticated look and functions of desktop software, but the difference lies in the fact that they are honed to be operational on a web page. Their prominence has been triggered by web designers and even novice designers applying technologies like Flash and Ajax Frameworks.

The growth of the Internet as a medium of data and information exchange too has led to the emergence of RIAs in a major way. From all the applications and usability of RIAs they might very well be on their way to making the Internet a Web 3.0 experience.

Rich Internet applications are automatically updated, allowing clients the ability to process them. The comparatively high level of immunity to viral infection makes RIAs much better executables.

RIAs are not without drawbacks however. From an SEO point of view, the text featured in a rich Internet application might not be indexable by search engines. RIAs also need constant Internet connectivity. The screen readers face certain difficulty in detecting any dynamic changes in the HTML content.

Clever web development techniques and innovative web design sensibilities can outwit these shortcomings of RIAs; similar to what we are able to do at Cosmos Creatives. Get in touch with us to know more.