Thursday, September 25, 2008

SEO Press Releases – Have You Unlocked Their Potential As Yet?

The Pew Internet & American Life Project discovered that over 50 million Americans access online news on a regular day. If you have paid close attention, you might observe that a fraction of the news reports sent out to news alerts, RSS aggregators and news searches are actually press releases.

Online SEO services have wonderfully adapted this once not-so-famous medium of news distribution. Today, press releases on the internet do not require a sales pitch if optimized properly. Press release optimization, as it is known in some circles, does all the promotion for the company.

They are increasingly becoming an excellent albeit veiled effort at public relations.

The very nature of a press release is rooted in objectivity and readers immediately understand that they are acquainted with knowledge that has come straight from the horse’s mouth, so to speak. This automatically gives a release an aspect of credibility, which is what good online marketing always tries to do for a client or business.

What about your business though? Are you missing out on this incredible internet marketing strategy? Does your press release stand out from the 2,000 plus releases that the bigwigs of press release distribution (PR Newswire, Business Wire, PRWeb, etc.) send out everyday?

If no, then maybe it’s time to hire an online SEO solutions professional who have experience in press release creation. A comprehensive online marketing company will be of more help though, as web content writers under them have a thorough understanding of press release optimization besides content creation.

Power up the marketing potential of your press releases; get in touch with Cosmos Creatives.

Image credit: Flickr

Wednesday, September 17, 2008

Letting Custom-made Themes Do All The Search Engine Marketing

Wordpress recently renewed their attitude towards their themes section and promised the public of a lot more activity in this department in future. Quite a pleasant surprise, as regardless of the swish themes that people have been creating for this open source blogging tool, they never really would announce it when a new theme came in. 

One of the search engine marketing blogs I follow announced their custom-made Wordpress themes around the same time. Quite naturally, themes hold a lot of branding potential especially as a search engine marketing tool. These guys had a theme created on the lines of their brand’s color scheme. Discreet insertion of their logo and an accreditation to them further highlighted their main services- online SEO services and web development.

Think of it as the skeleton for a micro-site or a landing page, but with more user-appeal and brand impact. Of course, you will have to think about your target market before you decide on this website promotion technique. Whichever web development team you hire for conceptualizing and developing a search engine optimized theme or template, they need to have this sorted out before embarking on the design plan.

The next time you want to get some search engine marketing done, all you need to do is get your search engine optimization and website design team to create a theme with your company stamp and branding. It makes for rather effective website promotion and search engine marketing.

Image credit: Flickr
 

Friday, September 12, 2008

Landing Page Optimization – Trust your SEO company

No, landing pages don’t have to be flashy, brimming with relevant content and links to this offer or that contact form.

Nobody will look at the landing page for your business if it’s supplying them with a lot of information.

A smart search engine optimization and web development professional will tell you that good landing pages are all about select spots that need to be emphasized to captivate the consumer. 

Of course, you need to provide them with all the information that you think is necessary to feature on your landing page.

Website designers and developers can accordingly design the landing page to accommodate this information. Be warned though, this might reduce your content drastically. But no more so that the impact is lost (at least that’s what a smart online SEO service does).

One of the cool things about implementing excellent landing page optimization techniques is the clutter-free image it projects to the consumer. It’s all about clean designs, precise information, appealing color schemes and subtle soft-selling.

You might want to tell the user as much about your product or service when he or she visits your website. But you are bound to scare them away with information-overload if you do the same on your landing page. Similarly, a domain name containing a relevant keyword instead of an ambiguous name for your business or service is imperative.

Remember, visitors will visit your site mainly because your landing page is showing them what they are looking for, and not because you are replicating your website. Trust the online SEO solutions professionals you choose to get your message across.

Image credit: Flickr
 

Thursday, September 11, 2008

Website Design For Social Networks – Have You Figured Out Your Target Market?

Social networks and online communities are an accepted part of the web now and there are very few that can do without them. If you have decided to start a social network dedicated to interaction between your employees or even between users of your products or services, then great going!

It’s even better when you chose a team of result-oriented website design professionals and web development experts to give shape to your idea. As Dion Hinchcliffe of ZDNet reflects, “It’s beginning to be understood that communities aren’t just for socializing but for getting things done.”

One of the primary elements that a reliable website design company will work on before settling on the development design for an online community is a thorough study of the niche market. For instance, if you are a PR company specializing in clubs and nightspots and wish to create a loyal network of clubbers, then you know that the younger age group is the one you need to target.

The level of exclusivity depends completely on the type of end-user you want to attract.

If the target audience has not been figured out then the development process can get ambiguous.

Creating an online portal that engages the visitor and end-user enough to guarantee automatic word-of-mouth advertising is another vital component your hired website design company needs to work on. All it takes is one exceptional feature that will make your network irresistible to the target market, and you have found for yourself a dedicated group of takers for your online community.

This is why movie reviewers love being associated with the Rotten Tomatoes community, and why musicians tend to gravitate towards MySpace and more recently, why Christians would probably want to join Xt3.

Hire website design professionals who are familiar with the ethos behind online communities and make sure that you elucidate on your ideas clearly to get the best results.