Thursday, February 26, 2009

Spread Goodwill - Include a Social Cause in Your Website Promotion

The message that captivated the world more than 2000 years ago still holds powerful sway today- “Loving thy neighbor” can come in many forms. Thanks to the web, the adage can be carried further to mean something more.

Groups like Amnesty International and Greenpeace have taken their crusade against human rights violations and environmental pollution respectively, to an even wider audience with their online portals. By encouraging webmasters, social networks, bloggers and site owners to use their badges, widgets and other media applications, they have managed to engage the web and give them a chance to hop on board. 

Corporations and even small companies are not far behind. Many NGOs run on corporate backing, which tend to finance most of the activities. This combination of corporate-charity awareness has been termed Cause-Related marketing (CRM). 

Everywhere on the internet today, there are pockets of communities, bloggers, etc. who use online marketing techniques incorporating CRM. Even regular users can attach their online spaces to a cause or multiple causes. 

Amit Agarwal posted a helpful tip the other day on inserting a cause in your Gmail signature. AdRants told users about a hastag that Twitterers could twit about to fight global poverty. Look around, there a lot of ways in which you can make a difference. 

Before you go berserk with social activism though, ask yourself if you expect your brand to generate revenue using such an internet marketing technique or whether you simply want it to contribute. While both are not bad reasons to support a cause, visitors will see through you or your brand if you take it overboard and use the charity solely for revenue generation. 

If you don’t know how to handle CRM, get in touch with professional online SEO services who know. Cosmos Creatives is ready to help.

Please click on the Ripple button in the sidebar to do your bit for a cause on this space.  

1 comment:

  1. Hey Edward, thanks for the mention. As always, an inspiring post!

    As you know, we do a lot of community service work besides pursuing our travel business. It made sense to include causes we feel strongly for on our blog.

    We hope to do more in the future. Wish us luck!

    Casey Andrews for One World Travels