Thursday, February 12, 2009

Website Promotion & the All-important Keywords (They Have to be Everywhere)

I subscribe to a lot of blogs and newsfeeds and add a new one to my iGoogle list nearly every week. Currently, there are forty-four voices I subscribe to in the online marketing genre alone. Club them with the remaining nine genres that I think are wise to read up on a regular basis and you can imagine the amount of data that floods my homepage on a daily basis. 

I am sure many of you face the same task each day you open up your inbox, feed reader or homepage. If you do not then you are lucky, or simply more adept at choosing and balancing different sources. 

In my case, I need to search for the information I want on internet marketing alone from forty-four blogs, none of which have the exact same thing I am looking for. In such a situation, the smart move would be to look for the text that correlates to my search. 

The headline of course, is also the catch line. As many content writing and social bookmarking bigwigs will tell you, if your headline does not grab the reader then everything else you have to offer is of no consequence. The same goes for the subject line of an email and the headline of a news report. 

If you are a business clamoring for your customer’s attention, then your market position’s height is of no use. You still will not get that extra share of the market if your online SEO services do not know the importance of keywords. 

Ever since I realized the presence of relevant keywords in select parts of a website or blogsite, I have not demurred from implementing them. At Cosmos Creatives, we use them judiciously rather then indiscriminately. 

Photo Credit: Pink Sherbet Photography

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