There is an intense discussion raging around the latest website promotion tactics employed by confectionary brand Skittles, so much that I really will not bother relating the pros and cons of this move. Enough parallels have been drawn and dissected between the advertising agency Modernista and Skittles.
I shall move on to something I find more important and influential in this entire fracas- mainly, the relation between the brand image and the language used on the website.
David Armano has highlighted this brilliantly and it never fails to amaze me how many enterprises yet employ media that is in complete opposition to their organization’s ideals and beliefs.
There is undoubtedly a surplus of social media when it comes to online web solutions and deciding the one or even a combination of select media that is best for you or your brand is an essential step.
One thing that you need to remember is that no matter what audience age-bracket you are dealing with, the language used in your various interactions must be polite and not profane. Swearing and short message-style language might seem cool and informal, but they reflect on the professional attitude of the brand.
Consumers do not want the services of a brand that seems to walk another talk. Maintain uniformity in the content you let out on your website.
In your search for a search engine marketing and website promotion professional, make sure you select one that understands the relevance of language and its psychological impact on your company’s target audience.
Image Credit: erin MC hammer