In a large way, tourism is about opportunities for people to have a good time in a foreign land or a different place. When travelers request tourism services, they want to get the best value for their money. Thus, if the tourist is not aware of the tour operator’s brand, there is no way he will know how much value the brand can actually provide him.
Agent/consultant to client (B2B) interaction could very well be the key and activities like social bookmarking and networking might do the trick to aid this fragile connection.
Compete statistics realized a jump in referrals (websites/online identities that recommend a site) to hotel websites by 151 percent since last February from social networking websites and services alone- a very interesting figure.
So how can your travel website accomplish such an online marketing coup?
In case your business does not yet possess a consolidated online public relations plan or specialist, it is perhaps time to hire a website marketing company. Good online web solutions can formulate a website promotion plan that can encompass the social networks currently in flavor online.
This is not to say that other modes of marketing are to be overlooked. Online advertising is still a big deal. Web solutions like banner advertising can draw excellent conversions (the site visitors who make a sale) as are campaigns for email marketing.
Each day I am pleased to see online communities and bloggers acquiring services like Twitter, social bookmarking via Delicious, Reddit and StumbleUpon and topic specific wikis for reaching out to their users.
Do not let your business lose this vital new demographic. Get busy with our incredible web solutions.
Image Credit: laverrue