“Satisfied customers tell three friends, angry customers tell 3,000.” Besides Pete Blackshaw, many businessmen and entrepreneurs believe strongly in this business truth.
In this day and age, word of mouth marketing simply cannot be ignored. Online marketing professionals implement many ways to reach out to the average consumer today. However, if the consumer does this job for the product or service, then the marketing campaign’s aim has been met.
There are products like the iPhones that are propelled into the target market simply by way of being an excellent product. Then again, there are the individual artisans on Etsy who use the portal as a means of reaching out to the consumer.
Much of the social media tools currently emerging and blossoming on the web today are dependent on word of mouth. One of the reasons why Pownce did not take off like Twitter was because of its low user-friendly quotient.
Through services like Twitter and the more recent Facebook Pages, small businesses have realized the true potential of word of mouth internet marketing. All you need is a good product and the right initial contact point and the rest is taken care of.
Think about a medium like Facebook. In March 2009, the social networking website crossed 200 million users! Businesses, mothers, teenagers, organizations and a lot of varied users have their home on Facebook. Imagine them all spreading the news about your product via word of mouth website marketing.
Of course, the trick is to catch hold of the right medium and the right user. This is where Cosmos Creatives can help you out. Get in touch with us to know more about our efficient online web solutions.
Image Credit: Just SallyRye