Tuesday, August 4, 2009

E-mails or Spam?

E-mailing is a cost effective method of diverting target audiences to websites and stores. But the dreams of many advertisers are succumbed by the fact that e-mail marketing could get them into trouble. So the question is …When exactly does e-mailing back fire?

Writing a great newsletter, a creative subject line, adding many e-mail addresses to your data-base, doesn’t really end the e-mail marketing story there. Like any other internet marketing technique, e-mail marketing also has a drawback. That drawback is the issue of permission. Permission is a complex issue that is related to responsible e-mailing. E-mails sent without permission get collected as ‘spam mail’. This is when e-mailing backfires.

Before you e-mail your potential customers, you need to make sure that you’re mailing them after receiving their permission. If you e-mail people without receiving any indicating of them asking for it, your good name and the reputation of your company could be at stake. But how do you obtain such permission?

Here’s an example- If you’ve noticed, websites have a small tick box besides a line that reads ‘please send me updates and news about your products via e-mail’. If your customer clicks on to something like this, you have received his/her permission.

E-mail marketing is a little tedious. Therefore, knowledge about the risks of e-mail marketing should be touched upon before you decide to get into it. To know more about this form of internet marketing, contact Cosmos Creatives.

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