Monday, August 3, 2009

Why Email marketing?

E-mail marketing is a direct marketing strategy that businesses use in order to communicate their message to a potential target market. This way of communicating with your target audience brings you several advantages. Compared to other forms of online marketing, e-mail marketing is popular with both, small as well as large businesses.

Benefits of e-mail marketing:

-E-mail marketing is cost-effective as sending an e-mail isn’t expensive. It is a good investment especially for those businesses with a tight advertising budget.

-In terms of a website, the customer needs to seek the message you want to deliver. But when you send an e-mail, the message goes straight to the customer. At the same time, the customer also feels acknowledged by the fact that the company has taken the trouble to send him a personalized e-mail.

-E-mail marketing sure saves a lot of time and effort, but it does involve some level of creativity. Making your message clear in your mail is not the only thing you need to take care of. An e-mail can be easily ignored if the subject line and the title aren’t interesting enough or worded incorrectly.

-Another benefit is that e-mail marketing campaigns can be measured quite easily through CTR’s (Click Through Rates). CTR’s let you know the exact number of people who have clicked a particular link.

Cosmos Creatives think of e-mail marketing as a strong way to influence the mind of the average customer. We can help you figure out how this interactive form of marketing can work for you.

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