Wednesday, September 23, 2009

Consumers Influencing Consumers

Social networking sites like Hi5, Linkedin, Facebook, Orkut, etc. are consumer dominated, unlike other forms of internet marketing like SEO, banner advertising and others. But they are a good way to publicize your brand as this marketing tool falls under the umbrella term called ‘digital marketing’ (Digital marketing involves all kinds of interactive media). Social networking is a great online marketing tool as it involves activity, interaction and creativity on the part of the consumer.

It has been estimated by Universal McCann, that two thirds of all internet users spend time managing their social profiles. This means that social networks are becoming an important part of every individual’s life. Reports further explain that 3 quarters of them have been reported visiting their friends profiles. According to Universal McCann consumers also have the power to prescribe a brand’s lifespan by influencing their followers through various social networks. This so happens because today a brand is what the consumers think of it and not what search engines declare. In the process of making their voices heard, consumers influence the purchase decisions of other consumers.

Those interested in using social networks to publicize their brand need to ‘beware’ as social networking is not as simple as you think. Social networking involves playing on a consumer generated territory. So be ready for their comments, (positive or negative) and be sure to entertain them. Our internet marketing professionals at Cosmos Creatives, can promote your brand by cleverly displaying it on various social networking websites. Visit us at: .

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Sunday, September 6, 2009

Web Analytics can Help

Analytics are quite useful. In simple words, web analytics let you track and study the behavior of those visiting your website or even your blog spot. Accordingly, you can improve the elements or the functioning of your website and boost your search engine marketing results.

What analytics does: Web analytics provides reports about the performance level of your website. The report is easy to understand, as it doesn’t make use of technical language. The web analytics provided by different websites like Yahoo, Google, eWebCounter, StatCounter, etc. display statistics in different ways. But they all provide answers to tough questions, helpful for web promotions. An analysis report includes the following information in the form of graphs, pie diagrams and more.

· Site Usage: Includes percentage of new visitors, those who left the site, how much you site has been visited, the number of page views, etc. You can view this information daily, weekly or monthly.

· Traffic Sources: Shows you the percentage of traffic diverted to your site from various sources. It also lets you know the amount of traffic gained from the usage of each keyword that has been used.

· Map Overlay: Provides information of the visits to you website from other countries.

· Content overview: Lets you know about the quality of your content.

Our online SEO services at Cosmos Creatives lets our clients know these analytics to help them clear the difficulties faced by a visitor time and again, which in turn will increase traffic toward their website.

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Understanding Social Networking

Before moving ahead with your next online marketing campaign, be sure to stop and think about where this campaign will be taking your brand. Social networking for instance attracts consumers in bunches. This fact alone attracts the advertiser to invest in this form of internet marketing.

But before making a profile you need to be aware of the kind of audience the social networking site attracts. Many popular sites may not be the right ones for your brand as they may not deliver the kind of audience you are looking for. Some sites may not be able to support some aspects of your internet marketing campaign.

Understanding what social networking is all about before starting your campaign proves to be very helpful in choosing a site and attaining a good response. So what is it all about in the 1st place?

It’s all about communication, interaction and nothing about marketing. So how do you propose the working of your marketing campaign in an absolutely social situation? Users are always seeking information that interests them. Apart from promoting your product or service in their conversations, you have to listen to them and engage them with your conversation in order to build and sustain profitable relationships with your potential consumers. You will be able to understand how to go about marketing your product only after properly understanding how social media works.

The web solutions experts at Cosmos Creatives also adopt social networking to reach out to the right market and diversify the target audience. For more information on our services, visit: .

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