Monday, November 23, 2009

Colour Psychology for Your Website

Unknowingly, we make choices based on colours everyday. Therefore an important colour decision needs to be taken before web developers and web designers begin constructing your website.

Quite often we forget that the internet is a psychological and a visual medium. That means, when a visitor comes to your site you don’t have a chance of conversing with them. Your content and the look of your site has to do the trick all by it self. Research has proved that the colours you choose for your site play a very important role. Every color portrays a message and has a meaning. So be careful about what your colours speak. You also need to enlighten your online SEO services about the colour combinations that can be used while promoting your site through social networking.

A list of colours and the emotions associated with them:

RED on your website is the colour of love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE symbolizes trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is for money, nature, animals, health, healing, life, harmony.

ORANGE depicts comfort, creativity, celebration, fun, youth, affordability.

PURPLE stands for royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE means innocence, purity, cleanliness, simplicity.

YELLOW welcomes curiosity, playfulness, cheerfulness, amusement.

PINK emphasizes softness, sweetness, innocence, youthfulness, tenderness.

BROWN begins with earth, nature, primitiveness, simplicity.

GREY boasts neutrality, indifference, reserved.

BLACK portrays seriousness, darkness, mystery, secrecy.

To find out which colour articulates your website well, drop in at Cosmos Creatives.

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