Wednesday, November 25, 2009

Is An Event Company Website Worth It?


If you own an event management company, a question like this might have probably crossed your mind. Take a look at the various event company websites online and you’ll soon be jotting down ideas for your very own company site. If you’re still half minded about whether a site will be worth the time and money you put into it… read on.

Imagine you have met with grand success at a motor-sport event. People here about your event management company but don’t know much about it. They remain in doubt about whether you have catered to fashion show events and others in the past, apart from motor-sport shows. Since you have an excellent website online made by professional web designers and web developers, your existing clients and even your potential clients find you. They check out your site and know how to contact you when they need to. Instead of driving around, your clients can easily sit at home or at their workplace to know more about your services, day or night.

Having your own space online is like saying ‘I exist’. When you further take the help of a professional website marketing company for website promotional purposes, you save more time and energy. This allows you to concentrate on your business rather than diverting your efforts at pulling clients.

Our online marketing company Cosmos Creatives has provided different businesses with exceptional websites that have never failed to exceed expectations. Improve the image of your event company with Cosmos Creatives.

Image credit:www.marriott.com

Tuesday, November 24, 2009

Is SMM scaring you off?


Assuming you know and have heard about social media marketing (SMM), I go on to say…

There are 2 important elements required to be invested in order to gain profits out of the online SEO solution called SMM. These 2 elements are very precious and cannot be found very easily. They aren’t even in the possession of some of the biggest corporations in the world. They are: Huge amounts of time and small amounts of money. Well now that you know what is needed for SMM, you can guess very well the kind of business that should exploit this web solution.

SMM is ideal for small businesses (This doesn’t mean it won’t work for large businesses at all). It’s just that those who have a shorter supply of money tend to easily and devotedly invest in time. I will let you know about how to start using SMM in my later posts; but first it is better you warm up on what this internet marketing solution is about.

SMM is part of the ‘Attention Age’ (-pointed out by Wiki). The more people know your brand, the huger the profits. For a small business, using online social media is relatively inexpensive compared to other offline forms of media. You can access it 24/7. In SMM your exposure is directly related to the amount of time you spend building relationships on social networks. As the nucleus of SMM is relationships, small businesses can get positively lucky on the WWW.

For SMM services contact our website marketing company, Cosmos Creatives.

Image credit: www.chiefingredient.com

Does your business have a Facebook page yet?

Facebook has been rated the 2nd most popular activity after iPods among under graduate college students. –Survey by Student Monitor.


Facebook has been declared as the most popular social networking site all over the WWW. By July 2009 its visitor count world over reached 200 million. Stats like these coupled with 0 costs of attaining the benefits of this online marketing tool, sure sound like a mouth watering deal to businesses as well as search engine marketing freaks. Guess what? Facebook is a great deal as it will perhaps provide you with fans or an audience who will adore you. To gain a fan base like that, all you need is to get started.

A lot of companies clearly portray that they are business oriented and stress on advertising their products. To become popular among your consumers, you need to think like one. That’s the whole idea of opening a Facebook account in the first place. If you realize what Facebook actually is… you will never make that mistake.

Facebook exists because of dialogue between passionate people. People formulate their own groups based on similar interests, likes or dislikes. The groups out here are awfully strong. So if you believe that your brand is something that will be loved by everyone, what are you waiting for? This is the perfect place to absorb chunks of new consumers. This is the perfect place to be.

Get in touch with our online web solutions company called Cosmos Creatives for more online marketing ideas.

Image credit:www.mandagroup.com

Monday, November 23, 2009

How to Select a Domain Name?

If finding your site on search engines is important to you I recommend a domain name with keywords in it. Now-a–days, the average WWW visitor types the subject he is looking for, rather than a brand name. For example, English-for-beginners.com would be a better name for website marketing than Timothyclasses.com though the name Timothy would be unique. Of course keyword domains are usually taken but you need to find one that suits your company for better search engine marketing results.

In a domain name, the name is only one of the factors weighed in on search engines. The sites popularity, links to other websites and the content on your site are the other factors that matter.

Choosing a name that can be easily remembered is another thing you should do. Tricky domain names cannot be easily remembered. Long names are also a ‘no’. But even if you have decided on keeping the long name that’s more than two words, see that it is hyphenated between words. A name like traveltickets.com does not need a hyphen because it is easily understood.

Lastly you can use extensions like .com, .net, .org, etc. to protect your domain. It is not necessary to build a site on all domains. But if you already have English-for-beginners.com, you can also register English-for-beginners.net so that nobody else can use a name like you have.

If you still need clarifications after reading this post, talk to our online SEO solutions experts at Cosmos Creatives.

Image credit: www.giftsandfreeadvice.com

Colour Psychology for Your Website

Unknowingly, we make choices based on colours everyday. Therefore an important colour decision needs to be taken before web developers and web designers begin constructing your website.

Quite often we forget that the internet is a psychological and a visual medium. That means, when a visitor comes to your site you don’t have a chance of conversing with them. Your content and the look of your site has to do the trick all by it self. Research has proved that the colours you choose for your site play a very important role. Every color portrays a message and has a meaning. So be careful about what your colours speak. You also need to enlighten your online SEO services about the colour combinations that can be used while promoting your site through social networking.

A list of colours and the emotions associated with them:


RED on your website is the colour of love, passion, danger, warning, excitement, food, impulse, action, adventure.


BLUE symbolizes trustworthiness, success, seriousness, calmness, power, professionalism.


GREEN is for money, nature, animals, health, healing, life, harmony.


ORANGE depicts comfort, creativity, celebration, fun, youth, affordability.


PURPLE stands for royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.


WHITE means innocence, purity, cleanliness, simplicity.


YELLOW welcomes curiosity, playfulness, cheerfulness, amusement.


PINK emphasizes softness, sweetness, innocence, youthfulness, tenderness.


BROWN begins with earth, nature, primitiveness, simplicity.


GREY boasts neutrality, indifference, reserved.


BLACK portrays seriousness, darkness, mystery, secrecy.


To find out which colour articulates your website well, drop in at Cosmos Creatives.


Image credit: www.dragynstudios.com