Friday, December 25, 2009

Are You Industrious Beyond Your Website?

If your brand is new to the online scenario, you have to learn a lot. As a rookie, here is lesson number 1: There’s more to online marketing, than just creating a good website. Apart from taking care of the space that’s in your control on the WWW, there are other activities you need to get involved with.

You might be skeptical of some brands being found quite easily on Google’s natural listings. Well, this is the result of not one but a combination of online elements. In other words, you need to work beyond your online space and utilize other avenues within internet marketing to help your brand stretch evenly in all directions.

To have people flock to your website directly (by knowing the name of your site) is only a far fetched dream for a beginner. Thus you need to take the support of search engine marketing and other web solutions like online social media. Being part of Wikipedia, Facebook, Linked In and Twitter improves your search engine rankings drastically.

Having a blog spot also helps to a great extent. A blog spot on one of the most popular blog sites mainly Blogger or Wordpress is as good as having another site of your own to promote your brand. The potential of this idea has not been realize by every other online businesses. But those completely aware of this online marketing tool are at it vigorously.

For in-depth online SEO solutions, reach for Cosmos Creatives.

Image credit: www.abstractmall.com

Tuesday, December 22, 2009

A Prosperous New Year Indeed!

Recession or no recession, online marketing is still the preferred choice of for advertisers and marketers. You might have taken a peek at the travel report provided by Bigmouthmedia regarding the leap in online advertising expenditure. Let alone the travel industry, there are many other reports and analysis made by various companies (EIAA, Marketresearch.com, etc.) all over the world about online advertising spends risen this year and rising in the year to come.

All these reports suggest a similar conclusion that is: a 7.6% increase in online advertising spends in 2010 and a 15% increase in the year 2011. As a business person, you would surely be curious thinking ‘Why the ascension?’

The internet is flexible and cost-effective at the same time. It has a place for everyone, big or small. If you take the help of website marketing services or online SEO services, you can be rest assured that your brand is in good hands. Stretch a tiny budget or expend heavily… its up to you. Either way, you know that your brand is in an atmosphere that will stimulate its growth. Also, social network ad spends have been forecasted to increase by 10% next year… This fact just adds to the prosperity and happiness your business will receive in 2010.

BUT YOU MUST KNOW that there are many marketers who have planned to reduce their expenditure on PPC ads the coming year. They are looking to allocate that budget towards other much effective online marketing tools like search engine marketing and genuine online public relations via press releases.

Cosmos Creatives wishes you a very Happy and Prosperous 2010!”


Friday, December 18, 2009

Sliding Your Brand into the Spotlight


Every brand must have a face as it has a name. But the face of your brand won’t have a personality unless it socializes. Your brand needs to meet and greet people, have conversations with them, engage them and ultimately become one with them. Online web solutions can easily do all of this for you.

Twitter and Facebook can be the best tools for online brand publicity, but there are other simple ways that help slide your brand into the spotlight i.e. by way of press releases, article writing, blog writing, e-mail marketing and search engine optimization. These tools help your brand gain recognition, dignity and splendor.

Play your cards well:

While online marketing tools like Twitter and Facebook can be used to publicize your company, they can also harm your reputation if you are unable to play your cards well. Then again, every vehicle and medium has its strengths and weaknesses. It is up to us to use these channels well. Using social media also stimulates word-of-mouth marketing which is an added advantage.

Give your customers a chance:

Your customers are waiting to talk to you. Being able to talk to those behind their favourite brands is a matter of pride to them too. According to recent findings, customers actually love voicing their opinions through social networks. So why deny them by not having a social presence online?

Get in touch with Cosmos Creatives, our online marketing firm for expert opinions on how to publicize your brand through online PR. You can also pay us an online visit at www.cosmoscreatives.com.

Image credit: gettyimages.com

Tuesday, December 15, 2009

Lost in the Blogosphere?


Many of us write just for ourselves on the WWW. It does not matter whether you are writing on behalf of a company as a content writer or if you are writing for your own business; your writing needs to get social. Like Twitter and Facebook, you blogspot is also a part of social media. That’s why the ‘blogosphere’ exists. Whenever you write a post, it becomes part of the blogosphere or the network of blogs. This is just one part of social media.

Very few online SEO services realize how interactive a blog can get. Most of them treat a blog like another site or a means to divert traffic to the main site. While all of this is true, SEO blog writing services often forget that blogging is about the interaction and is not a one way form of communication. Thus only if you interact with people through other social media as well as through your blog posts, you can find out what your audience really wants. Interacting with those who read your blogs also motivates you to get back online and communicate. Place a poll, ask them to raise their voices about their likes and dislikes, accept criticism and make the changes they expect. When you blog to socialize, to get the word out or to communicate, you earn a good number of loyal and ardent followers in time.

The search engine marketers and content writers at Cosmos Creatives always work in collaboration. (Yes. The trick is to merge SEO and content writing.) Keeping all the essentials in mind, our online marketing company promotes the online businesses of our clients zealously.

Visit www.cosmoscreatives.com to understand our services better.

Image credit: www.crossfitoakland.com