People are often confused about the difference between SEO and SEM. SEO stands for search engine optimization while SEM stands for search engine marketing. SEO is a component of the bigger term SEM. It is one of the most cost-effective services to use for your website.
With the help of online SEO services you can ‘optimize’ your website by implementing the right keywords on each webpage, etc. in order to rank higher on search engines (organic or natural listings). But, SEM can help you drive traffic to your website through articles, press releases, social networks and other ways. In short, you can ‘market’ your website to an extensive group of people at a time, through SEM. So basically, SEO under SEM is an online marketing tool. SEM and SEO work towards the same goal.
As you already know, SEO is just one of the services provided below the SEM category by internet marketing companies. Here is a list of the remaining services that line up under SEM.
- Pay per click
- Measurement of return on investment
- Affiliate marketing
- E- mail marketing
- Display marketing
- Social Bookmarking
Cosmos Creatives carries out all kinds of online web solutions like those mentioned above. We not only provide SEM services but also provide animation, web designing, writing and software development services too. Learn more about online marketing services at www.cosmoscreatives.com.
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